Head of Chinese Sales & Marketing for UK/EU
Head of Chinese Sales & Marketing for UK/EU
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Job Description
Want to revolutionise the future of education and do meaningful work that transforms future generations lives
EdTech company Crimson Education was founded in 2013 from the idea that through personalised education we can transform students into the world leaders of tomorrow. Since then we have rapidly grown a mission-driven team that is dedicated to building the education system for the 22nd century. Our network includes 2400 tutors and consultants worldwide who work with over 20000 students.
Our tech platform connects tutors and mentors to high school students aiming to achieve admission to top universities in the US UK EU and beyond.This is a full-time remote position based in the United Kingdom with possible travel to Europe and around the UK.
The ideal candidate will be dynamic able to build rapport easily customer-obsessed and have a growth mindset.
The purpose of this role is to take ownership of Crimsons growth within the Chinese diaspora across UK and Western Europe. Youll be responsible for:
- strategic market development
- lead generation and marketing management
- sales execution
Youll engage prospective families build trusted relationships and represent Crimson at schools conferences and community events across the region.
What are the main responsibilities for this role
Working closely with the UK/Europe Country Manager the Regional Marketing Manager and the Chinese sales and marketing team. This role will be focused on building developing and furthering Crimson Educations market presence in the Chinese community in the United Kingdom & Europe and leading the first point of contact for incoming potential Chinese clients (primarily parents) ensuring a smooth customer experience across a variety of Crimson programmes.
What are the role responsibilities
Manage sales & marketing activities for Crimsons Chinese diaspora.
Plan execute and oversee marketing online and in-person events and campaigns to generate high-quality leads to continually feed in a healthy sales pipeline
Manage regional Chinese Social Media Accounts such as WeChat official accounts WeChat groups Little Red Book and others.
Build and manage Crimsons WeChat community in the regions and nurture our community members on a regular basis.
Create and localise content for Crimson Educations account and manage the content marketing calendar.
Manage agency work for social media accounts.
Monitor leads and enrolments from marketing across all channels (Events PR WeChat FB Content Emails SEO & more) with weekly/monthly progress reporting customer behaviour and user experience.
Monitor and manage the in-coming leads from all channels. Ensure leads are effectively nurtured and channeled.
Establish develop and maintain positive and professional customer interactions and relationships for Crimson creating a positive first impression that aligns with the companys dedication to a high quality service
Able to manage sales target and KPI independently and as a team
Support in coordination of specific outreach channels including expos seminars webinars school talks and related event support.
What success looks like
- Meeting and exceeding monthly sales targets and student enrollments
- Growing Crimsons presence and reputation across Chinese diaspora
- Contributing to the long-term strategic growth of Crimson across UK/Europe
- Developing multiple long-term partnerships aligned to Crimsons goals
- Demonstrating initiative ownership and student-first thinking in everything you do
You just might be the person we are looking for if you have/are:
- An excellent previous sales and marketing track record
- Highly organised goal-driven and results-oriented
- Comfortable presenting to families educators and senior stakeholders
- Native or Proficient in Mandarin
- Proficient in English - Spoken/Written
- Professionalism Time and Stress Management Confidence Positive attitude (patience empathy) Willingness to learn and go the extra mile
- Experience in Chinese Marketing platforms and channels e.g. Red Note WeChat etc.
- Experience in Customer Service Customer Success
- Experience using CRM (Salesforce) and multiple systems and platforms
- Experience in the education sector for example the high school or higher education space(s) (preferred)Background in college consulting or similarly parent focused roles (preferred)
Why work for Crimson
- $1000 training budget per year- we love to level up!
- Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year.
- Join a high performing diverse and ambitious team
- Utilising innovative tech to re-imagine the education landscape
- Limitless growth and development opportunities
If youre passionate about education and people and looking for a fast-paced collaborative environment and want to work with cutting-edge technology then wed love to hear from you!
Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.
Employment Type
Full Time
