Senior Marketing Associate, VIP Relations
Senior Marketing Associate, VIP Relations
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Job Description
Job Description
This position is based in our 240 Blackfriars London office
The Senior Marketing Associate VIP Relations is a motivated resourceful and responsible individual who relishes in working in a fast-paced environment and being part of a team. We are looking for a proactive highly organised outgoing professional who is a real team player and has excellent communication skills.
Based within the Informa Connects Tech Events Portfolio the Senior Marketing Associate will be responsible for delivering VIP marketing programmes across a range of our world-class portfolio of events.
Creating defining and developing impressive campaigns with the ultimate objective of attracting the biggest names in tech to engage this is an exciting opportunity to join a growing team of VIP managers and marketers.
Youll need to love coming up with creative ideas to engage prospective VIP attendees and using data to create successful insight-led campaigns.
Key responsibilities:
- Coordination of VIP activities in liaison with the Head of VIP and Marketing Directors.
- Work closely with the Audience Marketing and Production teams to grow the VIP audience and adapt messaging for VIPs attending the event.
- Expand the offering and strategy for the VIP audience in conjunction with the Head of VIP and Event Directors
- Invite targeted VIPs to attend key shows within the Industries Portfolio (telecoms public safety and automotive industries).
- Contact selected individuals by email and other formats to discuss attendance and securing their participation in various structured networking / social sessions.
- Ensure VIPs are looked after and participate in the proposed networking/social programme.
- Ensure that VIPs have a superior customer experience throughout the campaign.
- Work with the event sponsors to maximise the participation of their clients in the event.
- Administration work in the lead up to the event including registration system calendar invites and excel lists for attendees of various networking functions within the event.
- Build strong relationships with these key VIPs to create brand commitment and loyalty.
- Help to organise VIP Dinners Breakfast Briefings Lunches and Closed-Door Meetings and securing VIP attendance at these functions and formats.
- Support to deliver the One to One Meeting Service (physical and digital) in conjunction with the sales team.
- Work closely with the team to validate the eligibility of incoming requests for VIP (and other key stakeholder) passes.
- Work alongside the sales team to identify where we can grow revenues relating to VIP activities
Knowledge & Skills
Knowledge and effective use of LinkedIn Sales Navigator.
Proven industry/Market Pillar knowledge
Effective identification and targets of relevant market segments.
Good inter-personal relationship building and relationship management skills. Must be able to have client facing conversations both with the buyside delegate audience and sponsors and exhibitors.
Understanding of what is deliverable to strict timelines and the ability to communicate and manage expectations with sales and their clients.
Engaging at a senior level building long lasting relationships solutions selling with highly developed negotiation skills.
Data Analytical Skills Ability to review data sets and identify relevant leads.
Measures of Success
Month on Month
Growth in VIP pre-reg and onsite audience
Growth in VIP audience retention rates
Growth in new engaged C-Suite audience
Growth in C-Suite community
Year on year
Growth in overall buyside attendees
Growth in contracted deliverables success
Growth in repeat VIP customers
Growth in managed buy-side accounts
Growth in no. of attendees from each account
Qualifications :
- Excellent written and verbal communication
- Excellent interpersonal and relationship management skills and the ability to network with senior industry figures
- Hardworking and diligent
- Strong analytical skills
- Proven ability to use initiative when required and to go above and beyond in order to deliver excellent customer service.
- Time management with an ability to multi-task and attention to detail
- Enthusiasm and a collaborative mindset
Additional Information :
We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.
We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres
some of what you can expect when you join us. But dont just take our word for it see what our
colleagues have to say at
Our benefits include:
Great community: a welcoming culture with in-person and online social events our fantastic
Walk the World charity day and active diversity and inclusion networks
Broader impact: take up to four days per year to volunteer with charity match funding
available too
Career opportunity: the opportunity to develop your career with bespoke training and
learning mentoring platforms and on-demand access to thousands of courses on LinkedIn
Learning. When its time for the next step we encourage and support internal job moves
Time out: 25 days annual leave rising to 27 days after two years plus a birthday leave day and
the chance to work from (almost!) anywhere for up to four weeks a year
A flexible range of personal benefits to choose from plus company funded private medical
cover
A ShareMatch scheme that allows you to become an Informa shareholder with free matching
shares
Strong wellbeing support through EAP assistance mental health first aiders a healthy living
subsidy access to health apps and more
Recognition for great work with global awards and kudos programmes
As an international company the chance to collaborate with teams around the world
Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch.
At Informa youll find inclusive experiences and environments where all perspectives and backgrounds
are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
