drjobs Content Strategist

Content Strategist

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1 Vacancy
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Job Location drjobs

Shanghai - China

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

This role will shape the strategic vision for e-commerce and content innovation creating new shopping experiences and evolving the customer journey for Chinas digital consumer. Help us lead some of our most forward-looking e-commerce initiatives driving end-to-end planning and execution of integrated content and campaign strategies. This role will define strategic priorities accelerate business growth and reimagine how consumers discover and purchase through content. - Develop manage and socialize content-driven commerce strategies from ideation through execution including e-commerce formats editorial storytelling and interactive campaigns.- Innovate new campaign concepts that drive consumer interest and deepen engagement with key products and brands through content.- Collaborate cross-functionally with different teams to ensure content integration and campaign alignment- Identify and define unique brand tones that align with brand identity while resonating with platform culture and consumer preferences.- Build content calendar in alignment with internal cross functional teams ensure seamless execution in close partnership with internal teams and agencies.- Align content programming with key objectives track content performance and optimize content based on data-driven insights to maximize impact.


  • 7 years of experience in e-commerce marketing or content-related roles with a strong track record of driving customer-centric initiatives.
  • Proven experience in developing and executing end-to-end content development including planning scripting production guidance and post-performance review
  • Familiarity with Chinas digital ecosystem and consumer behavior especially in the context of e-commerce.


  • BA/BS in related field or MBA preferred
  • Exceptional storytelling communication and presentation skills with the ability to craft compelling narratives that inspire action
  • Hands-on experience leading e-commerce initiatives or large-scale digital events from strategy to execution
  • Strong background in e-commerce and marketing with an understanding of brand-building in a digital-first environment
  • Experience working within or closely with creative agencies with the ability to bridge creative vision and business objectives
  • Demonstrates Apples values of inclusion and diversity.

Employment Type

Full Time

Company Industry

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