Digital, Social and Data value acceleration Director

Hello. Were Haleon. A new world-leading consumer health company. Shaped by all who join us. Together were improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum through a unique combination of deep human understanding and trusted science. Whats more were achieving it in a company that were in control an environment that were co-creating. And a culture thats uniquely ours. Care to join us. It isnt a question.

With category leading brands such as Sensodyne Voltaren and Centrum built on trusted science and human understanding and combined with our passion knowledge and expertise were uniquely placed to do this and to grow a strong successful business.

This is an exciting time to join us and help shape the future. Its an opportunity to be part of something special.

About the role

The role Digital social and data value acceleration director will lead the team in charge of driving enterprise digital full funnel diagnosis & analytics build fit for future digital social KOL capabilities and pilot fit-for-future new data tools applications and products based on business needs to optimize full funnel excellence as well as on trend of external developments.

Key responsibilities

• Delivery of enterprise digital full funnel diagnosis as key business/brand/A&P effectiveness and efficiency excellence enablers for stakeholders (Category GM Finance MKT & Ecommerce Head etc.) with insight & opportunity & watch outs.
• Develop Optimize and Evolve enterprise social and KOL planning intelligence tracking enabling tools/guidance and partnership ecosystem to drive social effectiveness and leadership across all categories.
• Delivery of short/ long-term data value acceleration strategy and implementation roadmap with use cases based on business requirements and external opportunity assessment with resource identification & alignments.
• Bring in external best practise Identifying Building and Rolling out x-category learnings to dial up capabilities and embed data value learnings.
• Establishment and evolvement of Consumer Data strategy and application plan.

Qualifications and skills

• Bachelor Degree and above Management Trainee profile preferred. MBA is a plus.
• Digital/Social/Brand Marketing Media/Research/Consulting experience is preferred.
• Candidate with Hands on Experiences managing Digital social or Digital commerce spending in Marketing or digital team from Beauty Top FMCG or top ranking MNC brands in Douyin is preferred.
• Passion in Digital digital savvy with deep social knowledge and understanding of complex China digital & social commerce landscape. Visionary with Strategic thinking good problem-solving skill with logic expertise in data & analytics.
• This role needs to have strong business acumen deep understanding of brand marketing with consumer insight solid digital full funnel experiences esp. expert knowledge level on the Interest funnel - Social and deep understanding of digital/social/D-com platform to identify brand digital effectiveness optimization opportunities
• Proven skills of stakeholder influence with excellent communication skill across matrix organizations in China local level and regional level
• manage a high degree of complexity across diverse markets in changing environment. Ability to drive and enable change
• Proving skills of project leadership Leading by practices track record of building high performing team.
• Language proficiency both in English and Chinese Good presentation in English.

Diversity Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives generates curiosity to create unmatched understanding of each other and promotes fair and equitable outcomes for everyone.

Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect listening to different viewpoints supporting our communities and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are.

Care to join us. Find out what life at Haleon is really like Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives generates curiosity to create unmatched understanding of each other and promotes fair and equitable outcomes for everyone. Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect listening to different viewpoints supporting our communities and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are.

As you apply we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race color national origin religion sex pregnancy marital status sexual orientation gender identity/expression age disability genetic information military service covered/protected veteran status or any other federal state or local protected class.

Important note to candidates:

The Haleon recruitment team will only contact you using a Haleon email account (@). If you are not sure whether the email you received is from Haleon please get in touch.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific accommodations you are requesting. Well provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.