Senior Product Manager, Digital Marketing
Senior Product Manager, Digital Marketing
Posted on :
25-08-2025
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
Since its inception in 2003 driven by visionary college students transforming online rent payment Entrata has evolved into a global leader serving property owners managers and residents. Honored with prestigious awards like the Utah Business Fast 50 Silicon Slopes Hall of Fame - Software Company - 2022 Women Tech Council Shatter List our comprehensive software suite spans rent payments insurance leasing maintenance marketing and communication tools reshaping property management worldwide.
Our 2200 global team members embody intelligence and adaptability engaging actively from top executives to part-time employees. With offices across Utah Texas India Israel and the Netherlands Entrata blends startup innovation with established stability evident in our transparent communication values and executive town halls. Our product isnt just desirable; its industry essential. At Entrata we passionately refine living experiences uphold collective excellence embrace boldness and resilience and prioritize different perspectives endeavoring to craft a better world to live in.
As a Product Manager for Digital Marketing Solutions at Entrata you will play a pivotal role in driving the development and enhancement of our software for digital marketers in the property management space. Your focus will be on leveraging technology particularly AI-driven solutions to help our customers lower their cost per approved lease (CPAL). This role offers an exciting opportunity to work on a cross-functional team and build cutting-edge digital marketing solutions including AI-driven solutions for websites SEO reporting and digital advertising optimization tools that will revolutionize how our clients engage with prospective renters.
Responsibilities
- Collaborate with cross-functional teams including engineering design and marketing to define product requirements prioritize features and drive product roadmap execution for Entratas digital marketing solutions.
- Lead cross-functional teams in the end-to-end product development lifecycle integrating AI capabilities to enhance user experiences and streamline processes.
- Define and communicate product vision strategy and roadmap that aligns with business objectives and customer needs.
- Develop and maintain detailed product requirements user stories and specifications for development teams in the US and in India.
- Spearhead the development and deployment of AI algorithms for marketing optimization working closely with data scientists and engineers to refine models and improve lead qualification accuracy.
- Conduct market research and competitive analysis to identify trends opportunities and areas for innovation within the property management digital marketing and advertising space.
- Monitor key performance metrics such as CPAL and user feedback to iterate on product enhancements address pain points and drive continuous improvement across our digital marketing product suite.
- Work directly with customers and prospects to evangelize the solutions you build and drive adoption and PLG.
- Previous experience working with cross-functional geographically dispersed teams and enterprise customers.
Minimum Qualifications
- Bachelors degree in Computer Science Engineering Business Administration Marketing or a related field.
- 2 years of experience in product management with a focus on digital marketing ad-tech or related software solutions.
- Fluent in applied AI and LLMs across the SDLC with expertise in advanced prompting context engineering agentic tool use and designing AI-augmented workflows that drive automation precision and scale.
- Proven track record of successfully managing the end-to-end product lifecycle from concept to launch and iteration.
- Strong analytical skills with the ability to interpret data extract insights and make data-driven decisions.
- Excellent communication and collaboration skills with the ability to effectively engage with stakeholders at all levels.
- Demonstrated ability to thrive in a fast-paced dynamic environment managing multiple priorities and driving results.
Preferred Qualifications
- Masters degree in Business Administration Computer Science or a related field.
- Experience working with AI-driven technologies and machine learning algorithms in a product management capacity.
- Familiarity with digital marketing tools like Google Analytics SEO platforms (e.g. SEMrush Moz) and digital advertising platforms.
- Understanding of modern software development methodologies such as Agile or Lean.
- Experience in the property management or real estate industry with a focus on SaaS solutions.
- Certification in product management (e.g. Pragmatic Marketing Certified Scrum Product Owner) is a plus.
- Previous experience working with cross-functional geographically dispersed teams and enterprise customers.
$119000 - $188000 a year
This band covers the full salary range for the role. Your offer within this range will depend on factors like experience skills and internal equity.
Level - P4
Benefits:
Flexible and transparent culture with remote and hybrid work options generous vacation time and frequent company recharge days for work-life balance.
Comprehensive medical dental and vision coverage including fertility benefits available for eligible employees and their families.
HSA/FSA options and employer-paid disability benefits provided for eligible employees.
Access to 401(k) or similar retirement plans with employer matching for eligible employees ensuring long-term financial security.
Wellness initiatives promoting physical and mental well-being access to an onsite gym at HQ mental health resources wellness challenges and employee assistance programs.
Family-centric leave policies supporting new parents during significant life events.
Entrata Cares programs offering opportunities for volunteerism charity events and giving back to our community.
Exclusive Previ cell phone plan and discounts on services or local business partnerships for additional employee benefits.
Bi-annual swag drops for employees
Currently Entrata hires in Arizona Idaho Utah Wyoming Texas North Carolina Florida Georgia South Carolina Ohio Pennsylvania and Illinois for Exempt roles and Arizona Idaho Utah Wyoming Texas North Carolina and Florida for Non-Exempt roles. If you choose to apply and do not live in one of these states your application may be reviewed on a case-by-case basis and salary ranges will be provided if required by state law
But members of the Entrata team arent just intelligent and ambitious theyre the living embodiment of another core Value: Excellent Alone Better Together. Entrata is dedicated to creating a workplace where a diverse and inclusive team thrives in an environment free from discrimination. We provide equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity protected veteran status or any other applicable characteristics protected by law.
Its a great place to work! Will you join us
Required Experience:
Senior IC
Employment Type
Full-Time
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
