Driving EMI Card Business through Web & App Channels.
Duties and Responsibilities
KEY RESPONSIBILITIES will be driving EMI Card Business through Web & App Channels. dive into daily traffic visiting above assets and lending on EMI landing page from above assets. tracking of each stage for Insta EMI card and find ways to reduce customer drop at each stage. of New ideas/ campaigns to drive more business from drop off customers during Insta EMI card acquisition journey. of CTA and banners across above three assets on daily basis. be responsible customer behavior analysis for optimized communication. campaign dashboard across channels and customer segments to measure key Campaigns KPI like click rate sign up approval KYC and fee payment Cost per KYC and Cost per fee payment. prepare potential customer segments for driving numbers.
Key Decisions / Dimensions
All development & prioritization of the system capabilities
Major Challenges
Internal stakeholder management to ensure capability delivery within timelines
Required Qualifications and Experience
a)Qualifications
Bachelors of Engineering Information Technology
b)Work Experience
Any Bachelors Degree (MBA Preferred) 5 years of experience in Campaign Management / App Business 5 years of experience in SQL Prior experience in Banking/NBFC industry with App data exposure will be added advantage.
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