Senior Media Planning Executive
Senior Media Planning Executive
Posted on :
24-08-2025
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1 Vacancy
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Job Description
Position at EssenceMediaCom
AboutWPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .
WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit
About Media Futures Group: A Leading WPP Media Brand
Media Futures Group (MFG) is a bespoke team within GroupM made up of best in class digital offline and integrated media experts who work together to enhance medias contribution to Googles business. MFG is powered by EssenceMediacom and other constituent parts of GroupM around the world.
Role Summary and Impact
As a member of the MFG APAC Planning team you are responsible for analyzing data thinking creatively and developing innovative strategies to ensure marketing campaigns reach the right audience in the most effective way. We are a Direct Response (DR)led program so experience in DR planning is essential - our focus is not only on driving engagement but on delivering measurable outcomes that directly impact business performance. Armed with critical analysis media planning managers devise propose and recommend strategies for using media channels effectively to attract and retain customers while driving satisfaction and long-term loyalty.
Skills and Experience
At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:
- BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
- Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
- LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise
Role & Responsibilities include but are not limited to:
- Act as a key contact and lead direct response (DR) planning efforts for smaller more manageable markets while ensuring alignment with the broader strategy.
- Develop and maintain accurate media forecasts plans and planning documentation.
- Demonstrate a strong understanding of media technology and market developments that influence performance planning and impact clients businesses.
- Assist the Planning Manager in delivering learning agendas and preparing quarterly and bi-annual business reviews with a solid understanding of owned markets performance drivers and the overall marketplace.
- Monitor campaign performance across all channels on a weekly basis proactively highlighting risks or areas that require intervention.
- Support performance reporting by contributing data-backed insights and learnings and collaborate closely with the activation team to ensure optimal campaign health.
- Identify and evaluate new vendors and partners maintaining a clear point of view on their potential impact on business outcomes.
Desired background experience:
- At least 2 years experience in digital media advertising marketing
- Bachelors degree with a focus on marketing or business management
- High attention to detail and excellent organizational skills
- Detail oriented and responsive deadline-driven with strong reasoning skills
- Highly-developed interpersonal and relationship management skills
- Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data draw insights and develop actionable recommendations as needed
- Working knowledge and effective vocabulary across search social display video and/or programmatic media buying
- Proficiency in Excel and/or Google Sheets (pivot tables Vlookups etc)
- Demonstrable interest in media strategy and planning
- A passion for everything digital with an active interest and understanding of digital marketing/advertising industry trends
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.
We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.
Required Experience:
Senior IC
Employment Type
Full-Time
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