Marketing Manager - Hong Kong & Macau
Marketing Manager - Hong Kong & Macau
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Job Description
Who we are
Pierre Fabre is the 2nd largest dermo-cosmetics laboratory in the world the 2nd largest private French pharmaceutical group and the market leader in France for products sold over the counter in pharmacies.
Its portfolio includes several medical franchises and international brands including Pierre Fabre Oncologie Pierre Fabre Dermatologie Eau Thermale Avne Klorane Ducray Ren Furterer A-Derma Naturactive Pierre Fabre Oral Care.
Established in the Occitanie region since its creation and manufacturing over 95% of its products in France the Group employs some 10000 people worldwide. Its products are distributed in about 130 countries.86% of the Pierre Fabre Group is held by the Pierre Fabre Foundation a government-recognized public-interest foundation while a smaller share is owned by its employees via an employee stock ownership plan.
In 2019 Ecocert Environment assessed the Groups corporate social and environmental responsibility approach in accordance with the ISO 26000 sustainable development standard and awarded it the Excellence level.
Pierre Fabre is recognized as one of the Worlds Best Employers 2021 by Forbes. Our group is ranked in the Top 3 in the cosmetics industry and in the Top 10 in the pharmaceutical industry worldwide.
Your mission
KEY ACCOUNTABILITIES
Strategy Implementation
- Localize and execute omnichannel marketing plans (digital/retail/field) developed by the Director coordinating closely with sales and e-retail teams.
- Adapt global customer/health professional journey frameworks to local market dynamics translating them into tactical campaigns.
Brand & Digital Stewardship
- Ensure day-to-day marketing materials adhere to brand/franchise guidelines.
- Collaborate with corporate digital teams to implement localized digital strategies (SEO paid media etc.) tracking ROI metrics.
Performance Optimization
- Monitor campaign KPIs (engagement conversion budget spend) providing data-driven improvement recommendations to the Director.
- Maintain monthly budget/KPI dashboards for assigned projects.
Cross-functional Collaboration
- Serve as primary liaison between field teams and HQ marketing relaying local market insights to shape global strategy.
- Support new product launches with localized go-to-market plans.
Team Leadership
- Mentor junior marketers on campaign execution and tool utilization.
- Conduct quarterly performance reviews for direct reports.
TRAINING WORK EXPERIENCE AND RELATED SKILLS
Experience:
- 5 years of experience in marketing management related positions with 2 years experience in cosmetics preferred.
- Product development experience- skillset related: market & competitor analysis sense of trend create concept & storytelling co-work with R&D on the formulation
- Product launch/campaign successful case skillset related: how to invest efficiently understand media & social KOL ecosystem
- Brand background better with dermo-cosmetic experience
Languages:
- Fluent in Cantonese and advance in written Chinese are a must
Who you are
We are convinced that diversity is a source of fulfillment social balance and complementarity for our employees which is why our offers are open to all without restriction.
Required Experience:
Manager
Employment Type
Full-Time
