Web Programs Manager, SEO
Web Programs Manager, SEO
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$ 105740 - 126888
1 Vacancy
Job Description
Fastly helps people stay better connected with the things they love. Fastlys edge cloud platform enables customers to create great digital experiences quickly securely and reliably by processing serving and securing our customers applications as close to their end-users as possible at the edge of the Internet. The platform is designed to take advantage of the modern internet to be programmable and to support agile software development. Fastlys customers include many of the worlds most prominent companies including Vimeo Pinterest The New York Times and GitHub.
Were building a more trustworthy Internet. Come join us.
Posting Open Date: August 21 2025
Anticipated Posting Close Date*: September 30 2025
*Job posting may close early due to the volume of applicants.
Web Programs Manager SEO
We are seeking a results-driven and detail-oriented Web Programs Manager SEO to help grow and optimize the performance of across global search engines. Reporting to the Director of Web Marketing youll be responsible for executing and evolving our digital experiences to drive user engagement improve conversion funnels and support our global business objectives.
This role requires a holistic view of the web managing a portfolio of critical programs including Conversion Rate Optimization (CRO) personalization and user experience (UX) with a focus on Search Engine Optimization (SEO). The ideal candidate brings a strong foundation in web strategy and B2B SEO with hands-on experience in Generative Search Optimization (GSO) technical site health and keyword-driven content strategy. Youre a data-driven leader who excels at translating complex web analytics into a clear actionable roadmap. You are an excellent communicator who can partner with cross-functional teamsfrom engineering to contentto execute high-impact web initiatives.
What Youll Do:
Strategy & Execution
- Launch A/B and multivariate testing initiatives for key pages in alignment with web and growth goals focusing on both traditional organic search and AI-powered experiences (e.g. Googles Search Generative Experience Bing Copilot ChatGPT).
- Conduct keyword research and query intent analysis across traditional and generative search platforms to inform content creation and optimize content for AI summaries featured snippets SGE previews and other generative results.
- Monitor competitive landscape and identify opportunities to improve visibility across emerging search formats.
- Track and report on performance and visibility within GSO-related search experiences and adapt strategy accordingly.
Technical SEO & Site Health
- Audit and monitor technical SEO performance including crawlability indexability page speed structured data and core web vitals.
- Work with engineering and web teams to address technical issues implement schema markup and maintain scalable SEO foundations across global sites.
- Ensure effective sitemap canonicalization and hreflang implementations.
Content Optimization & Collaboration
- Guide content strategy and optimization in partnership with content brand and product marketing teams.
- Identify high-opportunity pages for updates rewrites or UX enhancements to improve rankings and engagement leveraging keyword research competitive analysis and search intent insights.
- Provide SEO support for landing pages web campaigns and site updates ensuring best practices are embedded in every initiative.
Reporting & Insights
- Own SEO reporting dashboards tracking organic KPIs such as traffic CTR rankings visibility and pipeline contribution.
- Present regular performance updates and actionable insights to stakeholders across marketing web and content.
- Stay current on SEO trends algorithm updates and AI search developmentssharing insights and recommendations internally.
What Were Looking For:
- 5 years of web strategy or SEO experience ideally in a B2B SaaS or enterprise tech environment.
- Proven expertise in both technical and content SEO including structured data site audits and content optimization.
- Experience optimizing for Generative Search platforms like Google SGE Bing Copilot or AI summary engines (a strong plus).
- Familiarity with search and analytics tools: Google Search Console Looker SEMrush Ahrefs Screaming Frog GA4 and SEO Chrome extensions.
- Strong understanding of search intent UX and content design principles.
- Analytical mindset and ability to extract meaningful insights from complex data sets.
- Strong project management and collaboration skillsable to work effectively across web content product and engineering teams.
- Bachelors degree in Marketing Communications Business or a related field.
Work Hours:
- This position will require you to be available during core business hours.
Work Location(s) & Travel Requirements:
This position is open to the following preferred office locations:
- San Francisco CA
Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Salary:
The estimated salary range for this position is $105740 to $126888.
Starting salary may vary based on permissible non-discriminatory factors such as experience skills qualifications and location.
This role may be eligible to participate in Fastlys equity and discretionary bonus programs.
Benefits:
We care about you. Fastly works hard to create a positive environment for our employees and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings
We offer a comprehensive benefits package including medical dental and vision insurance. Family planning mental health support along with Employee Assistance Program Insurance (Life Disability and Accident) a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program. For 2025 we offer 11 paid local holidays 11 paid company wellness days.
Why Fastly
We have a huge impact.Fastly is a small company with a big reach. Not only doour customershave a tremendous user base but we also support a growing number ofopen source projects and of code employees are encouraged to share causes close to their heart with others so we can help lend a supportive hand.
We love distributed teams. Fastlys home-base is in San Francisco but we have multiple offices and employees sprinkled around the globe. As a new hire you will be able to attend our IN-PERSON new hire orientation in our San Francisco office! It is an exciting week-long experience that we offer to new employees to build connections with colleagues across Fastly participate in hands-on learning opportunities and immerse yourself in our culture firsthand.
We value diversity.Growing and maintaining our inclusive and diverse team matters to us. We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful -- every day.
We are passionate.Fastly is chock full of passionate people and were not one size fits all. Fastly employs authors pilots skiers parents (of humans and animals) makeup geeks coffee connoisseurs and more. We love employees for who they are and what they are passionate about.
Were always looking for humble sharp and creative folks to join the Fastly team. If you think you might be a fit please apply! A fully completed application and resume or CV are required when applying.
Fastly is committed to ensuring equal employment opportunity and to providing employees with a safe and welcoming work environment free of discrimination and harassment. Our employment decisions are based on business needs job requirements and individual qualifications. All qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin family or parental status physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable laws regulations and ordinances.
Consistent with the Americans with Disabilities Act (ADA) and federal or state disability laws Fastly will provide reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please contact your Recruiter or the Fastly Employee Relations team at or .
Fastly collects and processes personal data submitted by job applicants in accordance with ourPrivacy Policy. Please see ourprivacy notice for job applicants.
Required Experience:
Manager
Employment Type
Full Time
