Marketing Director Ostomy & Continence Care, LATAM
Marketing Director Ostomy & Continence Care, LATAM
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Job Description
Change is everywhere at Convatec . Its transforming our business and helping us improve millions of lives. And were nowhere near finished. Across every part of our business were pushing for better.
Join us on our journey to #ForeverCaring as a Marketing Director Ostomy & Continence Care LATAM and youll do the same.
Job Purpose & Summary:
Develop and implement the marketing strategy for the entire Latin-American region focusing on Ostomy Care and Continence Care. This includes market penetration product positioning and pricing strategies to enhance the organizations competitive position. Ensure alignment with Convatecs overall mission vision and objectives. Define strategic messages and concepts for the sales force and market tailoring them to regional and country-specific needs. Lead the marketing team providing direction and focus on market demands in each region/country and ensuring alignment with the overarching marketing strategy. Emphasize digital marketing customer insights partnership development budget management and innovation to drive growth and maintain a competitive edge.
Key Accountabilities:
- Lead direct and control marketing policies programs and activities to meet business objectives comply with regulations and standards and protect the organizations reputation. Activities may include market research product launch pricing marketing communications advertising and promotions.
- Monitor analyses and evaluate market trends consumer behavior and competitor activity to identify market opportunities; adjust marketing strategy and plans to meet changing markets and competitive conditions.
- Liaise with senior executives across the organization to ensure marketing strategies and activities are integrated with other parts of the business and align with the overall regional level objectives.
- Lead direct evaluate and develop a team of marketing to achieve established sales and profit goals.
- Identify list of KOLs who are high focus for Convatec and define the method of engagement; and estimate spend necessary for building/continuing relationships with said KOLs
- Digital Marketing Strategy: Implement comprehensive digital marketing strategies including SEO SEM social media and content marketing to enhance online presence and engagement across Latin America.
- Customer Insights and Feedback: Implement mechanisms and programs like me to gather and analyze customer feedback and insights ensuring marketing strategies are customer-centric and address the evolving needs of the market.
- Partnership Development Identify and cultivate strategic partnerships with key stakeholders including healthcare providers industry associations and influencers to expand market reach and brand credibility.
- Budget Management Oversee the marketing budget ensuring efficient allocation of resources to maximize ROI and support strategic marketing initiatives.
- Innovation and Trends Stay abreast of industry trends and innovations integrating new marketing technologies and approaches to maintain a competitive edge and drive market growth.
- Analyze data to identify key pain points across customer and patient journeys developing insights that drive actionable growth strategies.
- Uncover and prioritize growth opportunities that align with business ambitions and meet customer and patient needs ensuring a strategic focus on high-impact areas.
- Drive growth by developing well-researched portfolios of solutions (products and services) and brands based on deep customer and patient understanding.
- Create innovative solutions that better meet customer and patient needs and develop distinctive brands that align with Convatecs mission.
- Craft relevant value propositions that address key customer and patient needs ensuring they resonate across all touchpoints.
- Implement and execute campaign plans that reach target customers and patients at the right time with the right channels and messaging driving business growth and improving performance through continuous measurement and learning.
Knowledge and Experience:
- Extensive progressive marketing generalist experience in environments that value excellence and drive high standards.
- Deep understanding of the Medical Devices business in LATAM region preferably in Ostomy Care Critical Care and Infusion Devices.
- Bachelors degree or equivalent.
- Trilingual (English Portuguese Spanish).
- Enthusiastic with planning and executing challenging projects and business plans.
- Capability to engage with executive and Sr leadership.
- Able to lead teams and lead by example.
- Strong business and P&L acumen.
- Depth of understanding of business dynamics and ability to influence and challenge at executive and senior levels.
- Ability to manage multiple projects often with conflicting demands/timelines.
- Execution oriented with strong project management problem-solving analytical and communication skills.
- Critical thinking skills balanced with strong emotional intelligence.
- Ability to embrace a global approach while taking a practical yet creative approach towards local delivery.
Beware of scams online or from individuals claiming to represent Convatec
A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.
If you receive a suspicious approach over social media text message email or phone call about recruitment at Convatec do not disclose any personal information or pay any fees whatsoever. If youre unsure please contact us at .
Equal opportunities
Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race religion creed color national origin nationality citizenship ancestry sex age marital status physical or mental disability affectional or sexual orientation gender identity military or veteran status genetic predisposing characteristics or any other basis prohibited by law.
Notice to Agency and Search Firm Representatives
Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.
Already a Convatec employee
If you are an active employee at Convatec please do not apply here. Go to the Career Worklet on your Workday home page and View Convatec Internal Career Site - Find Jobs. Thank you!
Required Experience:
Director
Employment Type
Full-Time
