Director, MarTech Capabilities

Why USAA

At USAA our mission is to empower our members to achieve financial security through highly competitive products exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA where our core values honesty integrity loyalty and service define how we treat each other and our members. Be part of what truly makes us special and impactful.

The Opportunity

As a dedicated Director of MarTech Capabilities you will lead a team of Digital Technology Product Managers responsible for the vision strategy roadmap funding ideation definition development and performance of Marketing Technology products and their experiences for USAA teammates and our members. Oversee highly complex and strategic initiatives typically requiring Association-level visibility and navigation. Collaborate with Marketing Business Technology Financial and Analytics stakeholders to lead a team responsible for tackling complex and challenging problems while maintaining situational awareness of the market in order to maximize the full Marketing Technology portfolio. Focus on the operational effectiveness goals and performance of the team and their products/capabilities (or set of product experiences) ensuring strategic alignment within a product portfolio.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio TX Plano TX Phoenix AZ Colorado Springs CO Charlotte NC Chesapeake VA or Tampa FL. Relocation assistance is not available for this position.

What youll do:

• Attracts selects and develops a Digital or Technology Product Management team in the attainment of product and experience goals and objectives.
• Manages day to day activities of the Digital or Technology product management team or and actively manages resources to ensure optimal efficiency and effective delivery.
• Responsible for end-to-end technology and digital product management activities for a product portfolio or product line or group or a major market segment or vertical market.
• Sets new Digital or Technology product strategies and leads team to define product strategy for a product portfolio product line or group and oversees the development analysis and alignment of product strategy and roadmaps.
• Applies product management expertise in state-of-the-art digital and technology domains.
• Improves the business outcomes of the team by injecting strategic and innovative thinking in digital and technology product and service solutions.
• Guides teams in implementing data-driven methodologies across multiple channels including emerging technology and mobility to optimize end user experiences to drive KPI/KRIs.
• Guides team in developing best-in-class practices tools and processes to collect data member feedback derive insights and inform product decisions.
• Leads team to effectively manage ambiguity and influence others to drive clarity solutions and execution plan among team and stakeholders.
• Collaborates with and influences senior leaders Digital or Technology product managers developers vendors designers and other stakeholders to ensure successful product strategies and product/ feature launches.
• Ensures risks associated with business activities are effectively identified measured monitored and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelors degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 8 years Digital/Technology Product Management experience to include Digital/Technology experience in Strategy/Planning Innovation User Experience Process Engineering Analytics and/or Research/Testing; OR an Advanced degree and 6 years of Digital/Technology Product Management experience to include Digital/Technology experience in Strategy/Planning Innovation User Experience Process Engineering Analytics and/or Research/Testing.
• 3 years of direct team lead or leading matrixed or cross-functional teams.
• Demonstrated ability to think strategically communicate effectively and leverage and influence leadership and cross-functional teams to develop and execute product strategy.
• Solid business acumen combined with strong technical and customer experience foundations.
• Knowledge of Technology/Digital products and/or emerging technology platforms applications data analysis and research techniques and standards.
• Demonstrated ability to work in an Agile Lean Product Development and Lean Portfolio Management environment.
• Knowledge of digital and technology strategy and delivery as it relates to Experience Design concepts and Human Centered Design concepts roadmap development journey mapping competitive analysis and research and situation analysis methods.
• Ability to excel in a dynamic environment with shifting priorities and a high degree of independence.
• Demonstrated people management skills.

What sets you apart:

• 7 or more years in MarTech product or capability development
• Proven leadership in MarTech strategy and implementation with hands-on experience across platforms such as Adobe Salesforce and Pega
• Deep expertise in marketing channels and platform integration enabling seamless alignment within broader enterprise ecosystems
• Proven collaboration with engineering design and legal/compliance teams
• Strong financial acumen including development and oversight of complex budgets and business cases
• Skilled in navigating matrixed organizations with a track record of influencing cross-functional stakeholders and driving strategic outcomes Strong execution skills translating strategy into platform enablement
• Experience managing stakeholder requirements and supporting product adoption
• Skilled in feature prioritization governance and agile delivery
• Ability to define success metrics and optimize based on performance insights
• Deep understanding of marketing operations and end to end campaign execution
• US military experience through military service or a military spouse/domestic partner

Compensation range: The salary range for this position is: $143320 - $273930.

USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e. H-1B TN STEM OPT Training Plans etc.).

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical financial and emotional wellness. These benefits include comprehensive medical dental and vision plans 401(k) pension life insurance parental benefits adoption assistance paid time off program with paid holidays plus 16 paid volunteer hours and various wellness programs. Additionally our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits visit our benefits page on .

Applications for this position are accepted on an ongoing basis this posting will remain open until the position is filled. Thus interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or status as a protected veteran.