SVP, Marketing Technology
SVP, Marketing Technology
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Job Description
Why Deephaven Mortgage
Deephaven Mortgage has been a pioneer and leader in non-QM since our origin in 2012. Our longevity and strength in the non-QM space has allowed a significant number of borrowers to achieve homeownership who otherwise would not have under traditional requirements. Deephaven champions mortgage borrowers whose independence entrepreneurial drive and determination are often the very reason they cannot qualify for a traditional loan.
We continuously and responsibly innovate new mortgage products and programs that put homeownership within reach of millions of borrowers and investors that need and deserve financing through lending ingenuity that is supported by common-sense underwriting.
Deephaven is comprised of two lending platforms. Our wholesale channel offers loans through a network of over 1000 independent mortgage brokers. Our correspondent channel buys loans from over 200 correspondent partners.
Deephavens headquarters are in Charlotte North Carolina. To learn more about our innovative loan solutions please visit or email us at .
This role requires onsite work in our office located in the Ballantyne area of Charlotte NC.
Job Overview
The Senior Vice President Marketing Technology will be the strategic and marketing operational leader driving the adoption integration and optimization of marketing technologies to accelerate non-QM loan production within a B2B mortgage lending environment. This role blends deep expertise in mortgage industry marketing (particularly in non-QM non-agency and Residential Transition Loan products) with mastery of digital platforms automation data analytics and partner engagement strategies. The ideal candidate will lead cross-functional initiatives that align technology investment with revenue growth goals expand wholesale and correspondent channels and position the organization as the leading non-QM lender in the market.
What Youll Do
Strategic Leadership
Define and own the Marketing Technology vision to support aggressive non-QM loan production growth targets in the B2B space
Partner with executive leadership sales and operations to align MarTech investments with business goals sales enablement and channel expansion
Serve as the primary champion for digital transformation in marketing and partner engagement
Technology & Platform Management
Lead or advance the integration and optimization of marketing technology platforms (CRM marketing automation partner portals data enrichment tools content management and SEO/SEM platforms etc.)
Oversee lead management systems and ensure seamless integration with CRM and other loan production systems
Drive personalization segmentation and targeting strategies for wholesale brokers correspondent lenders and loan originators
Non-QM Market Focus
Develop and deploy marketing campaigns that educate and attract mortgage brokers and lenders to non-QM products including DSCR bank statement asset depletion and 2nd lien loans
Leverage data analytics to identify growth opportunities in underserved segments and geographies
Partner with product and sales teams to create digital sales enablement tools specific to non-QM lending
Data-Driven Optimization
Establish a marketing analytics framework to measure lead quality conversion rates cost per funded loan and marketing ROI
Implement AI and predictive analytics to forecast pipeline performance and optimize channel spend
Drive A/B testing and performance optimization across digital assets and campaigns
Team Leadership & Development
Build mentor and inspire a high-performance marketing technology team
Foster a culture of innovation agility and data-driven decision-making
Provide leadership in change management as new tools and processes are implemented
What We Need
Required
6 years of marketing leadership experience
A minimum of 5 years in the mortgage industry with at least 2 years preferred in a non-QM or non-agency lending environment
Proven track record in B2B mortgage marketing technology strategy and execution
Expertise in CRM systems (Salesforce)marketing automation platforms and advanced analytics tools
Experience implementing AI and machine learning tools for marketing and sales enablement in mortgage
Knowledge of compliance and regulatory considerations for mortgage marketing (RESPA UDAAP TCPA etc.)
Strong understanding of wholesale and correspondent mortgage channels
Demonstrated success in scaling loan production through technology-enabled marketing.
Preferred
MBA or advanced degree in Marketing Technology or Business Administration
Key Competencies
Strategic vision with execution excellence.
Deep understanding of non-QM product marketing.
Strong leadership and team-building skills.
Data fluency and analytical mindset.
Collaborative innovative and adaptable.
Performance Metrics
Increase in non-QM loan production volume and market share.
Marketing technology adoption and utilization rates.
Improvement in lead-to-loan conversion rates.
Marketing ROI and cost per funded loan efficiency.
Growth in active broker/correspondent relationships.
Our Perks
Time to Recharge Unlimited Responsible Time Off (RTO)
Future Finance Focused Generous employer-matched 401(k) plan
Community Connect Philanthropy Committee that creates charitable initiatives
Health from Day One Comprehensive health insurance starting on day one of employment
Family Matters Competitive maternity and paternity leave
Culture & Celebrations Culture Committee with team-building events and celebrations
Ideas Welcome Encouraging thought leadership and innovation
Guidance & Growth Mentorship opportunities for career development
Perk Up Exclusive discounts on travel tech pets legal and more
Required Experience:
Senior Exec
Employment Type
Full-Time
