Platform Marketing Manager
Platform Marketing Manager
Posted on :
24-08-2025
Employer Active
1 Vacancy
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Job Description
As Platform Marketing Manager you will be responsible for the flawless execution of all our marketing campaigns within China platforms across product and campaign launches throughout the year making sure the work resonates locally and on-platform and ensures that we are delivering the best customer experience. - Day to day management of marketing programs within platforms such as WeChat and Tmall focused on driving full funnel outcomes across brand campaign and product awareness traffic and revenue for Apple.- Represent Retail Performance Marketing within the broader Retail campaign planning meetings with local and World Wide team members.- Identify and drive any local initiatives that tackle local challenges or opportunities. Monitor activities against assigned revenue investments targets- Develop and recommend new processes and procedures while following and contributing to World Wide best practices
- 8 years of digital marketing experience including experience running marketing campaigns on Tmall WeChat Douyin
- Outstanding track record of profitably developing and executing data-driven online marketing strategies
- Deep understanding of web analytics on platform like Adobe Tableau and others
- High proficiency in both Mandarin and English with strong cultural fluency to navigate local and global partner ambiguities and expectations effectively
- BA/BS in Marketing or equivalent experience MBA/MA or advanced degree preferred
- Deep knowledge of marketing on platforms in China
- Data driven and passionately analytical Excel power user
- Strong verbal written communication and presentation skills
- Detail-oriented
- Strong organizational and time management / prioritization skills
Required Experience:
Manager
Employment Type
Full Time
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