Data Driven Content Manager

Site: Mass General Brigham Incorporated

Mass General Brigham relies on a wide range of professionals including doctors nurses business people tech experts researchers and systems analysts to advance our mission. As a not-for-profit we support patient care research teaching and community service striving to provide exceptional care. We believe that high-performing teams drive groundbreaking medical discoveries and invite all applicants to join us and experience what it means to be part of Mass General Brigham.

This position contributes to cross-channel cross-audience content strategy and provides data-driven insights for how we develop strategies and content. This role not only produces content but also specializes in SEO and analytics to help support cross-team data-driven work and operations.

Job Summary

Responsible for incorporating data insights into content operation and leading corresponding projects. Implements initiatives that support alignment with organizational goals and strategic planning. Leads communication and collaboration with stakeholders. Analyzes data prepares reports and provides regular updates to program leadership. Identifies and escalates issues and risks and recommends solutions. Leads and provides guidance and support to other administrative team members.

Essential Functions

-Conduct research manage and analyze data in systems and develop reports and presentations to support programs.

-Identify potential risks issues and challenges associated with programs and develop mitigation strategies to minimize impact.

-Monitor program progress and proactively address deviations from plans timelines or budgets.

-Manage the program budget ensuring responsible allocation of resources and adherence to financial guidelines.

• A combination of education and experience may be substituted for requirements

• Bachelors required MBA or Masters in relevant field strongly preferred

• Minimum of 4-5 years of experience in content marketing with a focus on data-driven strategy

Skills/Abilities/Competencies

• Strong interpersonal and communication skills including superior writing and editing skills

• Outstanding oral and written communication

• Familiarity with digital content creation tools

• Familiarity with digital analytics and SEO and experience applying data to optimize content performance

• Proven professional able to work effectively with a variety of personality types and job levels

• Ability to move quickly in a rapidly changing and often ambiguous environment

• Strong attention to detail and quality

• Proven initiative self-direction

• Commitment to teamwork and collaboration

• Sound judgment and decision-making

• High levels of tact diplomacy and fine-tuned consultative skills

• Confident and comfortable working within a matrixed organization

• Willingness to understand and navigate complex health system

• Ability to manage multiple projects simultaneously and meet deadlines

• Ability to interact with professionals at all levels throughout a large diverse health care organization

• Working knowledge of MS Office applications including Outlook Word PowerPoint and Excel

• Positive can-do attitude

• Digitally savvy
  
  

Are you a content creator with a passion for data Do you believe that the most compelling stories are backed by solid insights

Mass General Brigham is looking for a Data-Driven Content Manager to join our team and revolutionize our content strategy. This isnt just about writing and editing; its about using data to find and tell the stories that matter most to our audience. Were seeking a strategic leader who can act as a vital link between our content SEO and analytics teams transforming raw data into a dynamic content program that educates engages and inspires.

In this role you will be the architect of our public-facing content for our website and related sites working closely with teams across Marketing & Communications to ensure a cohesive and high-performing content experience.

What Youll Do

• Lead with Data: Develop and execute sophisticated content strategies for our marketing and communications plans using data to inform every decisionfrom topic selection to content format.

• Build Bridges: Collaborate with cross-functional teams including Product Health & Wellness and Medical Professional content leads to ensure a cohesive and impactful content strategy. Youll be the key liaison for our Analytics External/Internal Communications SEO and Social Media partners.

• Create Impactful Content: Oversee editorial guidelines and support the creation of a wide range of digital contentfrom clinical information for patients to cutting-edge research for medical professionals.

• Define Success: Work with SEO and Analytics partners to establish a robust measurement framework and help structure ongoing reporting to demonstrate the real-world impact of our content efforts.

• Champion SEO: Lead the charge in embedding SEO best practices directly into our content creation workflow.

• Innovate and Optimize: Actively analyze content performance using insights to refine our approach and ensure our digital properties effectively communicate our brand and meet our ambitious marketing goals.

Who You Are

You are an experienced and naturally curious content marketer with an analytical mindset. You thrive on solving complex challenges and have a proven ability to lead projects from conception to completion. You are a seasoned communicator who excels at building relationships and translating technical insights into creative content solutions.

Travel
This is a remote position with occasional travel to Mass General Brigham sites.

Remote

399 Revolution Drive

40

Regular

Day (United States of America)

Pay Range

$62400.00 - $90750.40/Annual

Grade

6

At Mass General Brigham we believe in recognizing and rewarding the unique value each team member brings to our organization. Our approach to determining base pay is comprehensive and any offer extended will take into account your skills relevant experience if applicable education certifications and other essential factors. The base pay information provided offers an estimate based on the minimum job qualifications; however it does not encompass all elements contributing to your total compensation addition to competitive base pay we offer comprehensive benefits career advancement opportunities differentials premiums and bonuses as applicable and recognition programs designed to celebrate your contributions and support your professional growth. We invite you to apply and our Talent Acquisition team will provide an overview of your potential compensation and benefits package.

Mass General Brigham Incorporated is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religious creed national origin sex age gender identity disability sexual orientation military service genetic information and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. To ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973 the Vietnam Veterans Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990 applicants who require accommodation in the job application process may contact Human Resources at .

Mass General Brigham Competency Framework