China Field Marketing Specialist - HVAC/IR
China Field Marketing Specialist - HVAC/IR
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Job Description
How you will do it
Were looking for a dynamic and results-driven B2B Field Marketing Specialist to support on demand generation and customer engagement initiatives across China HVAC & IR business. And craftinga culture of no daylight between marketing and salesensuring full transparency tight collaboration and shared accountability across both teams.
This role is ideal for a marketer with a strong background in industrial building technologies or HVAC sectors who thrives in a fast-paced sales-aligned environment. The candidate will play animportantrole in driving pipeline growth enhancing brand visibility and supporting go-to-market strategies through localized campaigns and field marketing efforts.
What we look for
Demand Generation& Campaign execution
Partner with sales to identify target accounts and craft localized outreach strategies Land global campaigns locally ensure alignment between demand generation and business goals and manage the entire lead flow Maximize reach and conversion through all marketing channels : organic paid online offline etc. Develop lead nurturing programs with tailored content and automated workflows
Customer Acquisition & Engagement
Execute regional events webinars and roadshows to generate qualified leads and strengthen relationships Working with squads to localize the content and equip local sales teams with high-impact localized marketing materials(case studies whitepapers solution briefs toolkits)
Marketing Enablement & Support
Ensuring brand consistency and sharing best practices across markets Engaging in market research to identify growth opportunities and customer pain points.
Performance Tracking
Monitor and analyze key performance indicators (KPIs) such as MQLs SQLs pipeline contribution conversion rates and campaign ROI Present regular performance reports highlighting successes learnings and recommendations for future investment Provide local marketing insights to the global marketing team
If yes then please apply!
Qualifications:
5years of B2B marketing experience preferably in industrial building technologies or HVAC sectors Proven success in demand generation lead nurturing leads management (in salesforce)and field marketing Technical marketing background or industry experience is highly preferred Experience collaborating with sales teams to support go-to-market strategies Strong understanding of local market dynamics and customer behavior Good English skills in both verbal and written High performance culture lover and be able to engage and influence key stakeholders
Required Experience:
Unclear Seniority
Employment Type
Full-Time
