Description
Position at Thrive Pet Healthcare
Thrive Pet Healthcare is hiring a Veterinary Relations Manager to support our Southern California clinics. Apply today!
*Candidates must be local to Southern California and within a reasonable commute to Los Angeles Orange County and San Diego counties. This is a remote position requiring travel.
Job Summary:
The Veterinary Relations Manager VRM serves as a liaison between practices and referring veterinarians within the market and surrounding areas. The VRM will be a key strategic operations and communications representative to support the growth of referral practices and our Boutique specialty service lanes. The VRM will possess and utilize a keen knowledge of local opportunities and challenges and be able to strategically navigate referral veterinarian and team relationships. This role manages the referral and reputation continuum for all Boutique hospitals in the region. In addition they are responsible for multi-modal local marketing for the entire group. The VRM collaborates with other Boutique leaders and ensures efficient processes as they pertain to referrals.
Reports to: Boutique VRMs report to the Boutique Senior Marketing Director. They have a dotted line to the Thrive Senior Regional Marketing Manager (Specialty).
Responsibilities:
Leading with Your Head
Understanding business solving problems and making decisions through inclusive contributions of others
- Help Develop a Professional Promise that will guide all referral veterinarian and client decisions.
- Develop a call routing schedule for the purpose of engaging our top referring practices and veterinarians and prospecting our next generation of top tier referring practices.
- Work alongside hospital leadership and specialists to schedule routine ride-along visits to referring hospitals to facilitate referral growth.
- Plan and execute referring hospital visits 4 days per week with a goal of approximately 30 practice visits per week.
- Utilize PMS and/or CRM software to document and track weekly interaction with referring vets including call notes and reach/frequency targets for each referring veterinarian practice.
- Meet new business volume goals/targets in year over year referral business growth.
- Act as administrator for the rVetLink and/or records sharing system for each practice.
- Actively monitor specialty doctor schedules and work with leadership (ABM RDO) to improve appointment fill rates through coordination with practice staff.
- In coordination with CSR and Area Business Manager generate and review monthly and quarterly fill rates and referrals with practice and field leadership as well as marketing team.
- Report case volumes outreach calls referral tracking referral revenue and procedure counts to practice leadership monthly.
- Ensure that referral hospital complaints are shared directly with hospital leadership to address immediately.
- Plan and organize CE events to be hosted in different venues including hotel meeting space restaurant meeting space customer sites and Thrive Boutique practices.
- Work with our Medical team to secure RACE or state board CE credit for medical education events
- Plan and organize attendance in community events local VMA meetings and newsletters.
- Complete all assigned tasks in a timely manner.
- Assist/Attend Boutique specialty conferences related to the assigned region.
Leading with Your Heart
Interpersonal aspect of leading with Emotional Intelligence (EQ) effective use of influence working together constructively and creatively
- Demonstrate excellent customer service and EQ when speaking to clients veterinarians and all members of the referring practice team.
- Assure Practice and Thrive brand/message is meeting strategic objectives outlined in the Thrive Plan including ongoing communication to all staff with highlights of visits.
Leading With Your Hands
The art of bringing people together to leverage their skills talents and knowledge to achieve a common purpose with greater results.
- Work closely with the CSR department schedulers Area Business Managers Specialist DVMs and technicians keeping an open dialogue and direct communication.
- Works with all Boutique lanes collaboratively to acquire extensive knowledge of clinical services and articulate in an engaging manner to represent practice and thrive.
In coordination with CSR and Area Business Manager generate and review monthly and quarterly fill rates and referrals with practice and field leadership as well as marketing team.
Key Qualifications:
- Has extensive knowledge of the hospital doctors processes and policies.
- Upholds Thrive core values and standards.
- Must always maintain a clean and professional appearance.
This position requires 80% field facing travel and the ability to keep a flexible schedule potential to work overtime work weekends and/or travel.
- Must have reliable transportation and be willing to take flights if necessary.
- Able to accept and manage critical feedback.
- Capable of leading managing influencing and coaching staff at all levels regarding marketing best practices and marketing initiatives and support.
- Excellent interpersonal communication skills.
- Excellent time management and self-management skills
- Holds and practices a do the right thing mentality.
- Sales experience is preferred.
- 3 years in Veterinary industry experience preferred.
- 5 years in Marketing experience preferred.
*Compensation negotiable based on credentials and experience with a salary starting at$70000 to $85000 annually. The actual rate offered will carefully consider a wide range of factors including your skills qualifications experience and location.
Required Experience:
Manager