Media Manager
Media Manager
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Job Description
Job Description:
Media Manager
Franklin TN
Hybrid (on-site 3 days a week)
The Media Manager role is a centralized role on the Pet Nutrition US Media team and will be responsible for building superior media capabilities and activations for multiple brands in the Mars Petcare portfolio. As the Media Manager you will lead full-funnel media strategy and national media execution across a variety of programmatic (including Google Yahoo Amazon Advertising WMC etc.) search (Google Bing Retail Media Search) social (including Meta TikTok Reddit Pinterest etc.) and direct investment media partners (TV CTV Print Audio etc.) all with a focus on driving awareness consideration and conversion.
This role will be responsible for defining and rolling out scalable solutions best practices and frequent learnings to advance Mars Pet Nutrition US media efforts while driving business outcomes that support our brands growth goals & objectives.
What are we looking for
- Bachelors degree in Marketing or in a relevant field required
- 3 years experience in biddable media (strategy partners tactics etc.)
- Proficiency in paid media planning and buying with an emphasis in biddable channels: programmatic search social media and retail media networks
- Strong organizational skills and the ability to manage multiple projects with both short- and long-term components
- Strong communication skills (oral and written)
- Excellent interpersonal skills. Ability to build strong relationships and to collaborate effectively cross-functionally
- Experience partnering directly with brand marketers agencies and vendor partners to advance media initiatives
- Demonstrable analytical capabilities with a proven ability to turn insights into action
Nice to have
- Expereince with planning executing and optimizing campaigns across retail media networks (e.g. Amazon Ads Walmart Connect Instacart Ads) leveraging retailer first-party data measuring ROAS and sales lift and integrating RMN strategy into the broader marketing mix.
- Use of shoppable media tools (e.g. MikMak) to create interactive content connect media to retailer product pages and measure engagement and sales impact.
- Previous experience with applying AI-driven media tools and technology (e.g. Google Performance Max Amazon Marketing Cloud creative-generation platforms) to improve targeting inform optimizations generate insights and enhance campaign performance.
What would be your key responsibilities
- Lead the development of holistic media strategy and national execution across media (in collaboration with brand & integrated agency teams) including recommending tactics uniquely tailored to individual brands based on business goals and communication objectives outlined in annual One-Demand Briefs.
- Provide regular media consultation to the brand teams retailer activation managers sales strategy leadership and other cross-functional internal and external partners on all matters related to media including partnering on creative briefing & development media plans & flighting campaign performance & optimizations audience strategy and consumer journey.
- Support retailer activation managers & sales strategy leadership in managing customer expectations & relationships inclusive of joining customer calls and meetings as necessary.
- Seek to increase the efficiency & effectiveness of media via ongoing analysis optimization of programs streamlining processes benchmarking as well as developing and implementing structured media campaigns & pilots.
- Collaborate with MI&E (Media Insights & Effectiveness) agency partners media vendors and measurement partners to identify develop and implement test & learns for media. Package and present the results inclusive of learning agenda progress recaps in-campaign reporting and frequent share outs with brand teams global partners and cross-functional partners.
- Identify and implement data-driven insights utilizing a suite of media reporting tools to drive greater effectiveness and efficiency while eliminating overlap redundancies and inefficient investment.
- Lead development and implementation of educational sessions & playbooks to build marketing department capabilities while ensuring best practices & proven solutions are scaled to deliver best-in-class performance.
- Evaluate innovation opportunities and craft tests to gather learnings against emerging media capabilities while advancing the Pet Nutrition US media innovation agenda through ownership of select portfolio-wide media initiatives with strategic media partners (ex: AI in Media DCO Influencer & Boosting Cookieless Future etc.).
What can you expect from Mars
- Work with over 130000 with diverse and talented Associates all guided by The Five Principles.
- Join a purpose driven company where were striving to build the world we want tomorrow today.
- Best-in-class learning and development support from day one including access to our in-house Mars University.
- An industry competitive salary and benefits package including company bonus.
Mars does not sponsor visas for this role.
This position is not eligible for relocation benefits.
#LI- MS1
#LI-Hybrid
Required Experience:
Manager
Employment Type
Full-Time
