Sr. Manager / Manager, TV Product Manager
Sr. Manager / Manager, TV Product Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
extranotordinary
Primary roles & responsibilities include but are not limited to:-
1) Execution and validation of marketing tactics and field operations
a) Work with TLL to support KOL engagement through marketing activities
b) Develop and monitor brand KPIs (market share accounts new patients etc.) to measure success and implement timely corrective actions when necessary (brand KPIs launch tracking dashboards etc.)
c) Plan and execute in-house and co-sponsored congress events
d) Determine direction and plan for materials creation and coordinate with marketing communications
e) Validate strategies and tactics through data analysis via SFE/BI/CI participation in DST meetings or field insight gathering and incorporate/enhance them into the next planning process
f) Collaborate with the training group to set goals to improve MRs understanding of strategy and knowledge level and support the implementation of these goals
2) Development of a comprehensive market assessment and commercial strategy for the therapeutic area(s) in Japan
a) Plan the commercialization process by working with global and Japanese cross-functional stakeholders (Development/Medical/Global
Commercial/Finance QA/CMC/Safety/Supply Chain/Market Access etc.) to analyze relevant disease and target product profiles competitive landscape patient journeys and purchasing patterns
b) Develop and/or re-evaluate a commercial brand plan (marketing execution
readiness/tracking plan) for the Japanese market in collaboration with key global and domestic stakeholders to accurately assess/maximize market opportunities and prepare for potential competitive threats and ensure best-in-class commercialization of products in the Japanese market.
c) Conduct regular market assessments by setting primary/secondary market research objectives gathering insights from KOLs and obtaining and generating key insights from other appropriate sources to further test and fine-tune strategies and tactics to be implemented.
d) Lead the development of KOL engagement and congress strategies to ensure product reputation and broad message penetration
3) Facilitation of brand teams and task forces
a) Partner closely with key cross-functional leads (including partners if applicable) to achieve optimal brand management
b) Establish direction and itemization for special projects related to the brand and enlist the cooperation of relevant departments
4) Brand OPEX Management
#LI-DNP
25Tbispecific T-cell engagersADC
2030
1999
Required Experience:
Senior IC
Employment Type
Full Time
