Sr. Director, Product Marketing
Sr. Director, Product Marketing
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$ 136485 - 254664
1 Vacancy
Job Description
Job Description:
Rakuten International oversees 7 businesses with over 4000 employees globally. The brand is recognized for its leadership and innovation in e-commerce digital content advertising entertainment and communications bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the companys mission to delight merchants and customers through innovation optimism and teamwork.
About Rakuten Rewards
Rakuten is a leading shopping platform that offers Cash Back on purchases from all your favorite brands. By partnering with thousands of brands in apparel health and beauty dining grocery travel on-demand services subscription boxes and more Rakuten helps members save and get more on everyday purchases. Since its founding in 1999 Rakuten has become the largest and most rewarding shopping experience and its members have earned $4.6 billion in Cash Back just for shopping through Rakuten. For more information visit .
Job Summary:
We are looking for a strategic customer-obsessed and highly collaborative Senior Director of Product Marketing to direct our go-to-market efforts across Rakuten Rewards. This person will play a critical role in shaping how we position our products differentiate in a crowded landscape and drive adoption across key consumer segments. You will partner closely with Product Brand Growth Marketing and Analytics teams to drive product strategy feature adoption and user engagement. This role reports to the CMO of Rakuten Rewards.
Key Responsibilities:
- Own and evolve the positioning and value proposition of Rakuten Rewards core offerings (cashback browser extension app in-store travel gift cards etc.)
- Develop messaging frameworks that resonate with both consumers and retail partners across different lifecycle stages and demographics
- Ensure a consistent brand and product narrative across all channels
- Drive cross-functional GTM launches for new features partner integrations and seasonal campaigns
- Collaborate with Product Design and Growth teams to define launch goals timelines success metrics and post-launch retrospectives
- Drive adoption usage and retention through campaigns that align with key consumer behaviors and retail moments
- Conduct and synthesize competitive analysis market trends and consumer research to inform product strategy
- Translate insights into actionable marketing strategies that improve feature awareness and engagement
- Align internal stakeholders across Marketing Product Sales and Partnerships around messaging and GTM priorities
- Mentor and manage a team of product marketers
- Define success metrics for product marketing initiatives and continuously test and iterate
- Leverage data and experimentation to improve feature adoption customer understanding and campaign effectiveness
Qualifications:
To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Proven track record of launching and scaling consumer-facing digital products (e-commerce rewards fintech or app-based platforms strongly preferred)
- Expertise in performance-driven loyalty-focused or affiliate business models is a strong plus
- Deep understanding of customer segmentation behavior psychology and growth marketing principles
- Exceptional storytelling and communication skillsboth written and verbal
- Strong analytical mindset with experience using customer data research and A/B testing to inform strategy
- Comfortable navigating a fast-paced cross-functional and high-stakes environment
- Passion for empowering customers to make smarter more rewarding choices
- Ability to roll up sleeves and get into the work while leading a team
Minimum Requirements:
- 10 years of experience in product marketing 2 years in leadership roles
- Bachelors Degree Required
- Masters Degree Preferred
#LI - CW1
Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.
Always improve Always Advance - Only be satisfied with complete success - Kaizen
Passionately Professional - Take an uncompromising approach to your work and be determined to be the best
Hypothesize - Practice - Validate Shikumika - Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!! - Always be conscious of time - take charge set clear goals and engage your team
Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race color religion age sex national origin disability status genetic information protected veteran status sexual orientation gender gender identity or expression or any other characteristic protected by federal state provincial or local laws.
At the time of posting Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors including the skills qualifications and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus health vision dental insurance 401k matching PTO Volunteer Time Off (VTO) and other employee benefits as the company implements.
USD $136485.00 - $254664.00 annuallyRequired Experience:
Director
Employment Type
Full-Time
