Marketing Manager (Medical Device)

Job Description

Our client is a global medical device company.

Job Description

Delivering Growth

• Actively contributing to the achievement of sales and marketing plans for the Thailand market and delivering on business objectives and financial goals.
• Driving sustainable growth by reinvigorating the portfolio and transitioning from mature to higher-value clinically differentiated products.
• Staying abreast of market and customer needs identifying portfolio opportunities and devising strategies and programs to address these opportunities.

Managing Product and Pricing

• Overseeing the management of the product life cycle (phase in/out) in-country product inventory and demand forecasting.
• Providing input into the IBP process.
• Managing division pricing and margin strategy following global pricing corridors price-value positioning and local market conditions.

Transforming Marketing

• Leading the transformation of the Thailand marketing organization in alignment with the commercial model and the companys strategic directions.
• Building and elevating team competencies relevant to growth platforms such as clinical/scientific marketing market insights bid and tender strategies pricing strategies channel marketing and digital/e-commerce.

Planning and Activating Marketing Programs

• Leading Thailands marketing planning localizing global marketing plans and activating programs based on local needs and opportunities.
• Providing market and competitive intelligence to regional and global teams to support strategic planning and development.
• Managing the marketing budget and ensuring effective ROI on all programs.

Commercializing Products

• Ensuring compliance with local regulations for product portfolios and marketing programs.
• Collaborating with Regulatory Affairs Commercial Excellence and Medical Affairs to optimize market access.
• Driving new product launches by developing strategies gathering market insights executing go-to-market plans setting pricing and generating demand.
• Representing the voice of the market and participating in global New Product Introduction (NPI) teams where applicable.

Generating Demand

• Driving localized demand generation strategies defining and executing integrated tactics and tracking outcomes.
• Strengthening partnerships with Sales and distributors by providing sales tools customer engagement programs and support content.
• Collaborating with Medical Affairs to enhance educational impact and ensure effective customer nurturing and follow-up.
• Setting up end-to-end lead routing and qualification processes using tools such as the SMP framework SFDC and Eloqua.
• Expanding and managing the customer database to optimize campaign targeting and effectiveness.
• Leveraging data (e.g. point-of-sale CRM analytics) to identify growth opportunities and improve campaign performance.

Implementing Channel Marketing

• Developing and executing online and offline channel marketing programs promotions and content syndication.
• Working closely with Sales and distributors to deliver consistent customer-facing programs.

Managing People

• Creating a supportive environment that fosters remote team collaboration and productivity.
• Coaching and developing marketing talent by utilizing corporate learning resources.
• Upskilling and reskilling marketers to meet evolving business needs.
• Supporting corporate change management initiatives.

Qualifications

• Minimum of 10 years of marketing experience in the healthcare industry with at least 5 years in management and leadership roles.
• Experienced in leading and managing teams including in remote work settings.
• Strong commercial focus with the ability to adapt global strategies to local market needs and drive measurable results.
• Independent and resourceful with the ability to influence and collaborate effectively within a matrix organization.
• Experience in digital marketing is an advantage.
• Strong communication skills in both Thai and English written and spoken.