Sr. Performance Marketing Specialist- Monopoly GO!
Sr. Performance Marketing Specialist- Monopoly GO!
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Job Description
Scopely is looking for aSenior Performance Marketing Specialist to join our Monopoly GO!team in the Barcelona Hub on a hybrid basis!
At Scopely we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing publishing and innovating the mobile games industry connecting millions of people around the world daily.
Monopoly GO! is a key franchise that has become Scopelys largest game enjoyed by millions of players. The team is based in Canada Europe and the US and works every day to create captivating new experiences for our players.
What You Will Do
- Manage significant performance marketing budgets across multiple channels to maximise games growth and profitability
- Strategise execute and continually optimise mobile campaigns on several critical mobile platforms including paid social DSP reward channels etc
- Measure report and communicate acquisition performance KPIs working with external partners & key internal leaders to rapidly iterate on UA spending decisions.
- Design and execute A/B & multivariate testing and present results to related teams
- Contribute winning ad creative ideas and run creative testing working closely with Marketing to execute on breakthrough creative strategies to attract new users
- Work cross-functionally with product ads and data
What Were Looking For
- BA or BS degree preferably in Economics Mathematics Marketing Finance Business Administration or a related field
- Minimum 2 years of experience in media buying/user acquisition/performance marketing.
- A hunger to be at the forefront of the mobile advertising space and the mobile app market
- Creative problem-solving acumen as well as analytical rigour to verify or invalidate assumptions
- Strong analytical skills and attention to detail
- Strong proficiency with Excel required SQL is a plus
- Proven ability to effectively communicate with cross-functional teams
- Prefer candidates with direct previous experience in mobile user acquisition.
- Hands-on experience with MMP Facebook Ads and/or Google Ads is a plus
- Strong understanding of funnel conversion metrics retention rates and LTV predictions preferred
At Scopely we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!
About Us
Scopely is a global interactive entertainment and mobile-first video game company home to many top award-winning experiences such as MONOPOLY GO! Star Trek Fleet Command Stumble Guys MARVEL Strike Force and Yahtzee With Buddies among others.
Scopely creates publishes and live-operates immersive games that empower a directed-by-consumer experience across multiple platforms--from mobile web PC and beyond.
Founded in 2011 Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.
Recognized multiple times as one of Fast Companys Worlds Most Innovative Companies Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.
Scopely has global operations in more than a dozen markets across Asia EMEA and North America and is home to many internal game development teams referred to as Scopely Studios with additional game studio partners across four continents.
Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion and is now an independent subsidiary of Savvy.
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Required Experience:
Senior IC
Employment Type
Full Time
