Senior Director of Email Strategy & Operations
Senior Director of Email Strategy & Operations
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1 Vacancy
Job Description
The University of Tennessee Foundation Inc (UTFI) invites applications and nominations to fill the position of Senior Director of Email Strategy and Operations. Reporting to the Executive Director of Digital Strategy and Innovation the Senior Director of Email Strategy and Operations is responsible for leading the University of Tennessee Foundations enterprise- level use of Salesforce Marketing Cloud (SFMC) providing strategy and operational oversight of email communications across all campuses and institutes.
This role drives campaign effectiveness platform governance audience segmentation journey optimization and email automation to support UTFIs donor and alumni engagement goals. The Senior Director sets the long-term vision for email platform growth and alignment with organizational strategy ensuring effective integration with CRM data campaign infrastructure and digital engagement priorities.
While email is the primary focus this position also prepares the organization for potential expansion into additional messaging channels such as SMS or mobile notifications. The Senior Director supervises a team of Marketing Cloud specialists and leads cross-campus collaboration to enable scalable data-informed and high-impact digital messaging.
Responsibilities
Job responsibilities include but are not limited to:
Platform Strategy and Leadership: Strategic and operational lead for Salesforce Marketing Cloud across the UTFI enterprise. Set long- term vision for email platform evolution integrating with UTFIs CRM strategy and preparing for future channel expansion. Establish governance standards for campaign structure audience segmentation personalization and automation across advancement communications.
Automation and Journey Optimization: Design and guide implementation of automated journeys and triggered campaigns to increase engagement retention and personalization. Translate advancement goals into scalable email automations using Journey Builder Automation Studio and dynamic content features.
Leadership and Internal Enablement: Supervise Salesforce Marketing Cloud team members including content creators automation specialist QA staff and developers.
Analytics and Optimization: Monitor campaign and platform performance using deliverability engagement and conversion metrics. Identify trends and gaps in segmentation content strategy or automation logic; recommend adjustment to improve impact.
Vendor and Stakeholder Relations: Serve as UTFIs primary strategy contact for Salesforce Marketing Cloud and related services. Represent the email operations function in cross- functional planning CRM governance and advancement communications discussions. Advocate for platform enhancements roadmap alignment and internal resource development to support long- term messaging needs.
Qualifications
Required Education and Experience
The candidate who fills the Senior Director of Email Strategy and Operations position is required to have:
- Bachelors degree
- 7 years of experience in digital communications or marketing with a focus on email strategy and operations
- Demonstrated expertise with Salesforce Marketing Cloud (Email Studio Automation Studio Journey Builder)
- Strong leadership collaboration and project management skills
- Knowledge of email accessibility deliverability CAN-SPAM compliance and digital privacy standards
- Experience designing data- driven engagement campaigns and measuring their impact
A valid drivers license with an acceptable driving record is required due to travel responsibilities of the position. UTFI reserves the right to consider all appropriate general any significant driving offense less than 12 months old will eliminate the application from consideration for the position.
Note - Candidates holding a graduate degree must have at least 5 years of experience.
Preferred Education and Experience
In addition to meeting the required qualifications the preferred candidate will have:
- 10 years of experience in digital engagement or advancement communications preferably in higher education or nonprofit setting
- Experience managing platform teams enterprise campaign portfolios or multi campus communication environments
- Strong working knowledge of responsiveness email design and AMPscript; ability to guide and evaluate HTML builds even if not the primary developer
- Experience with SMS or mobile messaging platforms is a plus
- Strong analytical skills with experience in marketing automation reporting and optimization
Application Process: Priority will be given to applications received on or before September 5 2025 via our DASH application system. Applications must include a completed candidate profile cover letter and resume. Candidates selected to move forward in the evaluation process will be asked to provide contact information for three professional will not be contacted without explicit permission of the candidate.
When determining minimum qualifications only information entered into the candidate profile can be considered. Please ensure your candidate profile is completed in its entirety as it relates to qualifying education/work experience.
Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment visa status.
Questions about the search may be directed to .
Target Start Date: Fall 2025
Benefits: The Foundations greatest asset is our team. Foundation employees are eligible for a comprehensive suite of benefits that includes:
- Flexible work arrangements offering a hybrid schedule to most team members
- Comprehensive medical dental and vision insurance plans
The Foundation:The University of Tennessee Foundation Inc. is a not-for-profit 501(c)3 organization that serves as the preferred channel for private contributions benefiting students and faculty within the UT System. With a vision of being one of the top-performing advancement organizations in higher education UTFI is committed to enhancing the educational landscape across the University of Tennessee campuses.
The UT System: The University of Tennessee System is comprised of campuses at Knoxville Chattanooga Pulaski Martin and the Health Science Center at Memphis; the Institute of Agriculture; and the Institute for Public Service.
The University of Tennessee Foundation Inc. is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA employer. All qualified applicants will receive equal consideration for employment without regard to race color national origin religion sex pregnancy marital status sexual orientation gender identity age physical or mental disability genetic information veteran status and parental status or any other characteristic protected by federal or state law.
Required Experience:
Exec
Employment Type
Full-Time
