Marketing Manager

About Miele

What does it take for a family-run company to become world market leader in the premium domestic appliance segment It takes more than offering average products run-of-the-mill service or short-sighted actions. It also requires the aspiration to do it forever better and to be forever better. This stance accounts for a good working environment at Miele and the success of our products. Our colleagues can rest assured that those who live up to our standards of quality and professionalism grow personally and professionally. No matter if they are apprentices or managers.

About your workplace

Your Responsibilities

• Facilitate the creative execution of offline and online advertising campaigns to promote all residential products within Mieles culinary refrigeration and dishwasher portfolio. Working with Mieles international Brand Communications Team (BCX) and Digital Marketing Team (MXA) to launch new product and/or product campaigns. The development of market and/or campaign-specific creative briefs may be required along with relevant competitor analysis.

• Lead oversight/direction of the national media plan for all residential products within Mieles culinary refrigeration and dishwasher portfolio. Working with media agent partner on: strategy planning procurement execution and reporting.

• Lead oversight/direction of the digital presence for all residential products within Mieles culinary refrigeration and dishwasher portfolio on and owned channels. Monitoring and updating Mieles consumer website in terms of content accuracy brand experience and user depth competitor and industry analysis is a must.

• Assist with the creative development and print production of all related appliance brochures and collateral materials. Help facilitate content and imagery selection in compliance with branding and corporate identity guidelines. Working with internal product and brand management teams along with external creative partners (when required). Requiring the development of creative briefs and related competitor analysis.

• Provide oversight of Mieles brand presence within the various appliance distribution channels. Monitoring in-store materials including displays signage point-of-purchase tools etc. Requiring retail and competitor analysis. Corporate Identity (CI) compliance must be supported and achieved at all points of contact.

• Coordinating and facilitating category-related consumer sales promotions as it relates to creative execution and placement. Developing related marketing kit (and supporting asset pack) overseeing online promotional messaging and ensuring delivery/posting of dealer-related assets (for local activation).

• Serving as a brand steward for Miele. Working to develop protect and promote the Miele brand throughout all touchpoints and content channels.

Specialized area of Content Focus:

Miele Experience Centers (MECs) & Architects & Designers (AD) Division

• Lead marketing liaison for Mieles Experience Centers (MECs). Assisting with the coordination of marketing promotional and branding initiatives. Including print collateral event-specific materials etc.

• Lead marketing liaison for Mieles Architects & Designers (A&D) Division. Assisting with the coordination of marketing promotional and branding initiatives. Including print collateral event-specific materials etc.

What we are looking for

• Bachelors Degree in Marketing Advertising or Communications with 5 - 7 years of professional experience in a related field (ideally within the high-end consumer durables arena).
• Experience with the strategic development and execution of integrated communication platforms is a must.
• Strong written and verbal communication skills
• Drive and energy
• Organized and disciplined procedures
• Intellectual curiosity creative inclination and strategic focus
• Team player

The salary range for this position is $75000 to $86000 annually plus bonus. This range is a guideline and may not reflect your exact offer. Factors that will be considered when extending an offer include but are not limited to education experience relevant skills and alignment with market data.

Benefits

• Comprehensive health dental and vision insurance
• Wellness discounts on medical premiums
• 100% covered life and long-term disability insurance
• 401k with company match
• PTO holidays
• Discounted gym membership
• Generous Employee Purchase Program
• Wellness and volunteer programs

Miele is an Equal Opportunity Employer and supports and enforces a drug-free workplace. EOE/AA:M/F/D/V