Senior Marketing Analyst
Senior Marketing Analyst
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
In a nutshell
Were looking for a Senior Marketing Analyst to own analytics across our Performance Marketing Brand and SEO teams. Youll be in the data driving insights building dashboards and designing the frameworks that help us grow faster and smarter. Youll partner closely with the marketing team to define KPIs build measurement models (including MMM) and surface insights that directly influence growth strategy.
Tricks of the trade
- Measurement & attribution: Design and develop mobile measurement and attribution solutions to track performance of all marketing campaigns
- Dashboarding & reporting: Build and maintain dashboards in Looker and Tableau and create and evolve KPI frameworks for CAC LTV ROAS brand lift etc.
- Marketing analytics: Setup execute and measure incrementality tests across multiple channels such as paid brand and organic channels
- MMM: Implement and iterate on Marketing Mix Modeling (MMM)
- Mentoring: Coach our junior analysts to scale reporting and insights while being the hands-on yourself
- Collaboration: Work closely with the marketing team to drive data-informed decision-making and advocate for clean structured data and partner with data engineering on improvements where needed
Your superpowers
- 57 years of experience in marketing or growth analytics in a high growth mobile consumer business
- Have deep knowledge and expertise with MMPs such as Adjust and AppsFlyer
- Proficient in SQL and Python/R is a must (Snowflake experience a big plus)
- Proficiency with Looker Tableau or similar BI tools
- Deep understanding of marketing channel metrics and attribution models
- Foundational knowledge of statistics to measure and design incrementality tests
- Experience with MMM incrementality testing and mobile attribution
- Ability to work effectively in flat/matrix organizations and turn ambiguous problems into structured analytical approaches
- Exceptional communication skills able to present complex analysis simply and clearly
- Experience with dbt Fivetran or similar data pipeline tools is a plus
Picnic Perks
Fresh Lunch coffee and snacks
Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.
Health insurance discount & bike plan
We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore through our partnership with Lease a Bike you can rent-to-own a new (e)bike at a discounted rate
Relocation
If youre moving from another country to join Picnic we make it as smooth as possible for you. Well cover your flight costs for you and your partner and kids your first months rent and moving costs (up to 2000) and help you with the 30% tax ruling setup and application.
Learning & development
Youll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses Academy trainings and more. Interested in improving your mental wellbeing Through OpenUp you get free access to trained psychologists and many courses.
All the rest
At Picnic you get 25 holidays we cover your travel expenses and offer a pension plan. And your phone and laptop are on us as well.
Required Experience:
Senior IC
Employment Type
Full Time
