Coordinator-Social Media

Position Summary: A Social Media Senior Coordinator is a hotel-facing role that works closely aligned with hotel leadership to identify opportunities where social media can help accomplish a hotels business objectives and create plans to activate on those opportunities in alignment with strategies set by the Senior Area Manager Social Media and Director Field Social Media. They are responsible for the development and execution of the hotel social media strategies for the hotels to which they are assigned. The Social Media Senior Coordinator establishes long-range objectives and specifies the strategies and actions to achieve candidates should have a track record of successful social media management stay up to date on relevant social media trends have content creation best practices think creatively and know how to measure their own performance. Candidates should be highly motivated disciplined innovative able to manage the needs of multiple stakeholders effectively and professionally and able to work without constant supervision.

CANDIDATE PROFILE

Education and Experience:

• High School or GED equivalent required
• College (University) degree required in marketing communication hospitality management or related field - preferred
• 2 years of experience in Social Media (Agency or Company experience). Hands on experience with social media management account management.
• Hotel property experience hotel field marketing experience travel industry or related preferred
• Must be fully proficient in written and spoken English and Spanish. Excellent communication skills including writing skills with great attention to detail
• Self-starter and ability to work independently a must
• Must be a team player and collaborate well with multiple stakeholders
• Excellent technical and project management skills; ability to handle many diverse projects simultaneously
• Strong knowledge of Social Media platforms. Working knowledge of key database systems and Microsoft Office (including Outlook Excel PowerPoint and Word)
• Attention to detail critical-thinker and problem-solver
• Strong Copywriting skills Skills in photography/videography basic graphic design basic video editing.
• Creative energetic takes initiative
• International working experience strongly preferred
• Excellent interpersonal and presentations skills
• Ability to communicate results to management and in a fast-paced environment

CORE WORK ACTIVITIES

The following are specific responsibilities and contributions critical to the successful performance of the position:

• Manage day to day social media activities on Facebook Twitter Instagram Snapchat Pinterest YouTube and/or other social channels for assigned hotels
• Develop social media strategies for assigned hotels including identification of key business needs target audiences and messages and creation of social media tactics to meet hotels needs
• Create monthly content calendars based on those strategies and manage the scheduling of content troubleshooting and publishing to all social media channels.
• Generate original content including capturing photographs writing copy and performing basic graphic design and creative functions (e.g. simple video editing creation of gifs etc.)
• Moderate assigned social pages and perform customer-service functions per company and industry best practices and standards
• Ensure adherence to all brand regional company and platform guidelines policies and procedures
• Coordinate regularly with account management hotel social media champions and leadership and social media knowledge experts to ensure alignment of strategy and adherence to best practices.
• Address concerns answer questions and educate hotel stakeholders about social media strategy.
• Execute Social Media boosted post strategies. Measure progress interpret results and report on social media KPIs. Make strategy recommendations/adjustments based on report findings
• Create amplification plans for content with brand and regional teams
• Stay up-to-date on industry and platform trends and best practices
• Create social media ads on multiple social platforms including the development of creative and copy trafficking ads measuring performance and ROI and reporting on results.
• Use social media listening tools to identify trends surprise and delight guests engage with guests source UGC perform service recovery and more.
• Be proficient in platforms such as Sprinklr Hyp3r Facebook Business Manager Slack and others.
• Collaborate with region social media leadership and brand social media leadership on opportunities for hotels and markets to receive additional amplification. Partner with BMD marketing teams on the development of strategies for events or campaigns in assigned markets.
• Reports to Social Media Manager (Shared Service).