Chief Marketing Officer, Europe

Salary: The base salary for this position is 150000 - 157750 per year. The base salary offered may vary depending on on location job-related knowledge skills and experience. This role is eligible for annual equity grants subject to Board approval and company performance. Typical grant ranges vary by level and may significantly impact total compensation.

Are you a visionary Marketing Leader ready to shape the future of a powerhouse eCommerce brand in Europe

Were looking for a dynamic Chief Marketing Officer to take the helm of a 50-strong marketing team and lead a $100m budget across all marketing functions. With full ownership of customer acquisition brand strategy retention and local campaign execution youll drive the next chapter of growth. Operating at both strategic and hands-on levels to bring global and regional teams into alignment and position marketing as a true business growth engine.

If youre a visionary marketing leader eager to shape the future of our brand across the UK and Ireland this high-impact executive role is your chance to ignite sustainable growth and make a lasting mark in our core European markets.

What you will do:

Strategic Leadership & Innovation

• Develop and execute the UK and Ireland marketing strategy aligned with Wayfairs global priorities and local customer dynamics.
• Own key growth priorities including:
• Customer and traffic acquisition
• Brand awareness and consideration
• Customer retention and loyalty
• Localization of the brand platform and voice
• Sit on the EU Leadership Team partnering closely with senior executives in Category Management Pricing Finance Operations and Customer Service.
• Act as the key link between local execution and global strategy collaborating with the Global Marketing organisation Storefront Product Engineering Data Science and the commercial leadership team

Channel & Team Leadership

• Lead all marketing functions across:
• Performance Marketing: Paid Search (Google Microsoft CSS) Paid Social (Meta Pinterest TikTok YouTube) Display/ Programmatic Affiliates App Marketing
• Brand & Awareness: TV OOH CTV Audio (Spotify Netflix) PR Influencer & Organic Social
• CRM & Retention: Email Onsite Marketing
• Creative & Production: Video Copy Art Direction Design
• Merchandising & Promotions: Curated campaigns Offers and Promotions
• Lead a team of experienced senior managers and directors across marketing domains with full people leadership and organizational development responsibility
• Manage partnerships with internal stakeholders and external agencies to ensure delivery excellence across all campaigns.

Data Technology & Marketing Science

• Leverage Wayfairs proprietary in-house martech stack and external tools including GBQ Looker Excel Google Analytics Google Marketing Platform.
• Champion a performance-driven culture with rigorous marketing science methodologies:
• Marketing Mix Modeling (MMM)
• Multi-Touch Attribution (MTA)
• Incrementality testing and lift measurement
• Drive experimentation and continuous optimization across all channels to maximize impact.

Who you will be:

A strategic operator and customer-centric leader who combines commercial acumen with creative brand sensibilities. Someone who thrives in high-velocity data-driven environments who can zoom in and out between strategic vision and operational execution and be passionate about building and leading talented high-performing teams.

What you will have:

Essential

• Extensive senior-level experience in marketing with a strong foundation in leading strategic and operational marketing functions in leadership roles such as VP Marketing Director General Manager or CMO.
• Proven success in consumer-facing industries ideally within eCommerce retail marketplaces or direct-to-consumer (DTC) environments.
• Demonstrated ability to manage large-scale marketing budgets ($50M) and lead large cross-functional teams across performance brand and creative disciplines.
• Deep understanding of full-funnel marketing: from acquisition to retention to loyalty.
• Fluency in operating in data-rich technology-led environments with a collaborative approach to working with analytics product and engineering teams.
• The skill in influencing executive stakeholders and collaborating effectively across both global and local teams.

Desirable

• Strong understanding of the UK and Irish markets including consumer behaviour and media landscape nuances.
• Technically proficient in using marketing platforms measurement tools and data analytics software (e.g. Excel Looker Google BigQuery).
• Experience in international or matrixed environments with the ability to localise global marketing strategies effectively.
• A strong track record in building high-performing inclusive and diverse teams aligned with UK Equality Diversity and Inclusion (EDI) principles.

Make a lasting mark in your career and Wayfair and click apply!

# Disclaimer: Wayfair uses multiple job titles for advertising optimisation purposes however your internal title may differ from that on the advert.