Content And Marketing Specialist
Content And Marketing Specialist
Posted on :
22-08-2025
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1 Vacancy
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Job Description
Who are we
We are ADDX the entry point into private markets and we aim to democratize private market investments. As a team we strive to build a future where everybody can access financial ecosystems easily fairly and teams belief is real economies benefit when capital flows freely and efficiently especially in the private market space.
Why join us
We have built the worlds first fully regulated platform for digital securities licensed by the Monetary Authority of Singapore (MAS).
ADDX is a global private market exchange headquartered in Singapore. To date ADDX has listed more than 60 deals on its platform and worked withblue-chip names such as Hamilton Lane Partners Group Investcorp Singtel UOB CGS-CIMB as well as Temasek-owned entities Mapletree Azalea SeaTownand Fullerton Fund Management.
. The full-service capital market platform has raised a total of US$140 million in funding since its inception in 2017.
We are backed by companies such as Singapore Exchange (SGX) the Stock Exchange of Thailand (SET) Temasek subsidiary Heliconia Capital Japan Investments Corporation the Development Bank of Japan (DBJ) UOB KB Securities Tokai Tokyo Financial Holdings and Hamilton Lane.
We are growing and we are looking for talented individuals to join our team and take us forward as the leader of the private market. If you believe in a future of fair financial markets just like we do weve been waiting for you at ADDX.
Job Description
The ADDX Content & Marketing team is seeking a self-motivated and creative individual to support our content and marketing initiatives. This role sits at the intersection of content product marketing and investments focusing on driving investor engagement and revenue growth across our investment offerings. With numerous marketing campaigns planned for the year we are looking for someone eager to contribute and have a working knowledge of the financial markets. You will lead the end-to-end marketing process from strategy and development to performance analysis. If youre passionate about making complex financial concepts accessible enjoy cross-functional collaboration and thrive in a fast-paced environment we want to hear from you.
Responsibilities
1. Marketing Communications & Initiative Management
Develop and implement targeted marketing initiatives across all asset classes to drive revenue growth boost engagement and increase monthly active users.
Manage full-cycle initiative execution from strategy and planning to performance analysis.
Collaborate cross-functionally with Private Capital Markets Product Data Design Legal and Compliance teams to ensure aligned messaging and timely delivery.
Measure initiative effectiveness and optimise strategies based on key metrics.
2. Marketing Execution
Ensure consistent and efficient execution of all investor communications through our customer engagement platform (Braze).
Create test and deploy various communication formats including emails push notifications in-app messages and content cards.
Implement A/B testing and audience segmentation to improve engagement and conversion.
Maintain a master calendar of all marketing initiatives and coordinate timing to avoid conflicts and maximise impact.
3. Content Development
Produce clear compelling and educational content that explains complex investment topics in an accessible way for high-net-worth audiences.
Work closely with subject matter experts to ensure the accuracy and relevance of all financial content.
4. Event & Project Management
Organise and execute investor events with issuer partners to drive engagement and conversion.
Manage end-to-end event logistics including invitations on-site execution and post-event follow-up communications.
Lead special projects such as company merchandise development ensuring they align with the brand and support marketing goals.
Develop event-specific content and promotional materials for digital channels including social media.
5. Compliance
Partner with Legal and Compliance to ensure all marketing materials meet regulatory standards for financial services communications.
Develop and follow robust approval workflows for all content types.
Establish and maintain control processes to ensure accuracy and consistency across all outbound communications.
Requirements
Bachelors degree in Business Marketing Communications Finance or a related field
Relevant work or project experience in marketing or content creation preferably in financial services industry
Strong strategic thinking with the ability to align day-to-day execution with broader business objectives
Excellent content writing skills with a knack for explaining complex financial concepts in a clear digestible manner
Understanding of financial markets asset classes and investment products; exposure to private markets and alternative investments is a plus
Proficiency in marketing automation platforms (Braze experience preferred)
Strong analytical and problem-solving skills with a data-driven mindset
Familiarity with financial regulations and compliance requirements related to marketing is a plus
Personal Attributes:
Highly organised with strong attention to detail
Clear and effective communicator across written and verbal formats
Strong project management skills with the ability to manage multiple initiatives simultaneously
Collaborative team player who works well with cross-functional stakeholders
Skilled at prioritising tasks and managing time effectively in a fast-paced environment
Resourceful and solutions-oriented with a proactive approach to problem solving
Creative thinker with a flair for developing engaging content and ideas
Due to limited capacity we regret that only shortlisted candidates will be notified
Due to our limited capacity we regret that only shortlisted candidates will be notified.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
Department / Functional Area
Key Skills
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