Senior Market Insights Manager
Senior Market Insights Manager
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Job Description
JOB DESCRIPTION:
Job Summary
Manage research activities to provide accurate and timely market and competitor information for strategic and operational decisions.
Job Responsibilities
Provide market insights and recommendations to Abbott HK commercial team for long and short term decision making specifically consumer segmentation brand positioning new product development go-to-market strategy including TVC development and validation pricing shopper insights in-store display optimization brand KPI setting and monitoring etc.
Report market and industry dynamics to Global regional and local team including macro environment demographics consumer behavior pattern and preferences in HK and China that will have both long and short term business implications to businesses
Lead category market size and share forecasting (12- 24 months) with inputs from cross-functions
Spear-head both ad-hoc and planned consumer research planning execution and results implementation and make objective commercial recommendations and/or suggestions for HK Abbott commercial team
Support commercial team to optimize business potentials by executing research for making marketing claims
Work closely across Consumer Insight team in China and Cross Boarder also with cross functions in HK Abbott (marketing/sales/CRM/Professional sales/finance)
Requirements: Education and Experience
Bachelors Degree in Consumer insight or Marketing research background preferred
Minimal 8 years working experience in Consumer market research advertising and/or marketing experience. Cross-functional experience preferred. Consumer Products Goods or Health Products experience desirable.
Energetic with strong communication skills with peers especially with senior leaders
Good people management skills especially with cross functional alignment
Analytical and attention to details
Good command in English Mandarin and Cantonese
Proficiency in PC applications on Excel and PowerPoint
The base pay for this position is
N/AIn specific locations the pay range may vary from the range posted.
JOB FAMILY:
Market Development and Research
DIVISION:
ANI International Nutrition
LOCATION:
Hong Kong > Hong Kong : 20/F AIA Tower 183 Electric Road
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Not Applicable
Required Experience:
Manager
Employment Type
Full-Time
