Fiat - User Growth Marketing Manager - Strategy
Fiat - User Growth Marketing Manager - Strategy
Posted on :
22-08-2025
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1 Vacancy
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Job Description
Binance is a leading global blockchain ecosystem behind the worlds largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100 countries for our industry-leading security user fund transparency trading engine speed deep liquidity and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education research payments institutional services Web3 features and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Join Binances Fiat Team one of our core business lines to scale global user growth. Youll work across teams (BD Product Marketing Regional) to build structured data-driven strategies that drive acquisition activation and retention.
Requirements
- Optimize growth & retention strategies based on our current global fiat ecosystem
- Lead full-funnel user journeys: acquisition activation retention conversion
- Drive multi-channel user acquisition (KOLs social SEO/ASO referrals communities)
- Set up & track key metrics: CAC LTV retention conversion viral coefficient
- Run rapid A/B tests iterate growth models and improve user quality
- Tailor strategies for local markets with deep user insights
- Collaborate cross-functionally to bring strategies to life
Responsibilities
- 8 yrs in user growth/performance / digital marketing
- Global market experience (MENA LATAM SEA Africa etc.)
- Strong data mindset familiar with growth tools & KPIs
- Internet Web3 or fintech background preferred
- Excellent English communication; multilingual is a plus
- Adaptable entrepreneurial and hands-on
Why Binance
Shape the future with the worlds leading blockchain ecosystem
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle unique fast-paced projects with autonomy in an innovative environment
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application you confirm that you have read and agree to our Candidate Privacy Notice.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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