Assistant Vice President, Brands (Festive-focused Brand Marketing)
Assistant Vice President, Brands (Festive-focused Brand Marketing)
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Job Description
Shangri-La International Hotel Management Ltd.
Headquartered in Hong Kong we have over 100 hotels and resorts under four brands nested in key cities and beautiful beachfront locations globally. We are expanding rapidly with a strong development pipeline throughout Asia the Middle East Europe and Africa.
Regarded as one of the worlds finest hotel ownership and management companies Shangri-La is dedicated to delight guests around the world with legendary service finely tuned from over 45 years of hospitality from the heart. We have an affinity with Asian travelers and we offer them a gateway to the rest of the world positioning us a leading brand in luxury hospitality.
As an enviable employer with industry leading levels of colleague engagement our people are our priority. Our success is only made possible through the efforts and abilities of over 42000 colleagues accordance with this belief the focused investment we make in the learning and development of our colleagues is unparalleled in the global hospitality industry. From welcoming new colleagues to best-in-class leadership development you can be sure that potential is identified and nurtured throughout your career.
HQ Brands Teamis seeking a highly skilled and experienced Assistant Vice President Brands (Festive-focused Brand Marketing)to join the Brands team.As a key member of the global brands team you will lead strategic brand-building and consumer engagement initiatives specifically for identified key festivals. This includes planning developing implementing executing and measuring festival campaigns for the Shangri-La Group.
You will guide teams to deliver engaging branded content products and experiences that align with Shangri-Las brand purpose across all consumer touchpoints for key festivals. Collaborating with commercial and operational leaders you will identify opportunities to enhance the brand experience throughout the customer journey driving consumer preference and business growth through data-driven insights and an understanding of consumer needs and industry trends.
As a vital gatekeeper of the brand you will ensure that these seasonal initiatives are on-brand. You will work closely with internal stakeholders from HQ and regional teams as well as collaborate with suppliers and vendors to build a comprehensive omnichannel festival campaign strategy that fulfills our brand promise.
What youll be doing
- Leadthe development and implementation of brand-building and consumer engagement initiatives across Shangri-La for key identified festivals. Collaborate with teams to create global marketing playbooks campaign assets and guidelines to support key initiatives at global regional and hotel levels.
- Oversee the development and launch of retail consumer festival products including food and beverage beauty and personal care home fragrances lifestyle accessories and gifts.
- Identify and establish brand partnerships that enhance awareness and improve brand perception.
- Oversee the execution of projects with internal and external creative partners ensuring high-quality delivery.
- Effectively communicate the success of key festival marketing initiatives and follow up with relevant teams to ensure implementation and measurement.
- Develop strong internal relationships across regions and departments to ensure successful and impactful launches of brand marketing festival initiatives.
- Manage resources and processes to ensure optimal team performance and budget efficiency fostering a culture of excellence in partnership and execution.
What were looking for
- At least12 to 15 years of experience in festival marketing consumer engagement campaigns and product development.
- Expertise in translating brand vision into impactful communication and experiences.
- Proficient in analysing consumer insights through data and research to guide planning and execution of marketing campaigns across omnichannel touchpoints and influencer marketing.
- Strong analytical and critical thinking skills with a deep understanding of branding business strategy and how to align brand programs with business objectives.
- Creative storytelling skills for developing engaging branded content.
- Proven track record in product merchandising development.
- Solid experience in planning and executing both quantitative and qualitative consumer research to derive insights that drive decision-making. Capable of creating and managing brand assets including brand books and collateral.
- Strong project management skills with experience coordinating partners and external agencies to exceed expectations.
- Experience with global-scale projects is essential; familiarity with China and a solid understanding of the Chinese market is advantageous; experience in planning and executing festival campaigns within a world-class consumer goods luxury or hospitality company is beneficial.
- Demonstrates an entrepreneurial mindset able to adapt to ambiguity and changing priorities while driving projects forward with urgency.
- Excellent interpersonal skills and organisational savvy to build collaborative relationships and solve complex issues in a demanding environment.
- Strong people management skills to lead and maximise team performance.
- Excellent verbal and written communication skills in English and Chinese (Cantonese and Mandarin).
What we offer
At Shangri-La we are committed to providing our employees with a rewarding and fulfilling work addition to a competitive salary we offer a range of benefits including:
- Bonus incentive schemes
- Opportunities for career progression
- Comprehensive health and wellness programs
- A collaborative and supportive work environment that values work-life balance
Required Experience:
Chief
Employment Type
Full-Time
