Product Marketing Manager - Server-Side Tagging (m/f/d)

• Develop compelling messaging value propositions and differentiated positioning for Server-Side Tagging across industries and personas (marketing analytics IT).
• Translate complex technical details (server-side data flows tag configurations consent implications) into clear business value narratives.

• Plan and execute product launches and marketing campaigns in collaboration with Product Management Brand & Comms Content Demand Generation Sales and Partnerships.
• Define key success metrics track adoption and optimize strategies based on performance.

• Brief high-quality collateral including solution briefs competitive battlecards demos and enablement materials.
• Enable internal teams to effectively communicate the benefits of Server-Side Tagging to prospects.

• Conduct market research customer interviews and competitor analysis to inform product roadmap and marketing approach.
• Serve as the voice of the customer within the SST product team - provide insights from customers and the market in relation to this product.

• Act as the subject-matter expert on marketing measurement tagging infrastructure and privacy-compliant data collection.
• Partner with solutions engineers to support high-priority deals and customer onboarding.

• 5 years of marketing experience with at least 3 years in Product Marketing or Technical Marketing for SaaS products ideally in MarTech AdTech analytics or data privacy.
• Expertise in measurement and marketing analytics tools methodologies and KPIs.
• Understanding of performance marketing and PPC campaigns (Google Ads Meta Ads etc.) and how each system connects into the entire adtech ecosystem.
• Familiarity with Google Tag Manager (GTM) including setup troubleshooting and best practices for Server-Side GTM.
• Proven track record creating compelling content campaigns and messaging for technical and marketing audiences.
• Ability to read and understand HTML JavaScript and browser cookies to effectively communicate tagging and implementation requirements (a strong plus).
• Experience working in cross-functional international environments collaborating across Sales Marketing Product Partnerships and Customer Success teams.
• Proficiency with CRM marketing automation and project management tools such as Salesforce Pardot Asana and Excel/Google Sheets.
• English fluency (C2 or above).

• A self-starter mindset with the drive to take ownership operate independently and thrive in a demanding fast-paced environment.
• Strong blend of technical aptitude and product marketing creativity.
• Excellent written and verbal communication skills with the ability to craft clear persuasive storytelling and localize messaging for different audiences.
• Highly analytical comfortable building frameworks to measure success and demonstrate impact.
• A collaborative team player skilled at influencing stakeholders and driving alignment across functions.

• Joining Usercentrics means becoming part of a fast-growing diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together
• Company culture is important to us - we strive to continuously develop a positive vibrantand inspiring environment that enables everyone to thrive both personally and professionally
• Get involved! We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different cross-department projects
• Your work-life balance is important to us too - we offer flexible working hours hybrid working and the possibility of workcations (in accordance with our company policy)
• We always remember to have fun along the way both in our day-to-day work and at our regular team events on site in our offices in Munich Copenhagen Odense Lisbon and Prague or online
• You are the most valuable asset to our company which is why were happy to offer awesome benefits like our personal development budget job-related language courses and a lot more (depending on your location) to focus on your well being

We are driven by our values #BeBrave #BetterTogether #LeadbyExample #InnovateWithPurpose #PassionForPrivacy #GiveBack and #ComeAsYouAre. They show what we believe in and how we work. They help make our team special and guide us in everything we do. Theyre the heart of our company and inspire us to do our best every day.

We strive to create a diverse equitable and inclusive environment (DEI) where everyone feels valued respected and empowered to reach their full potential. We believe that our different backgrounds experiences and perspectives are our greatest strengths so we are committed to building with them as we foster innovation and drive our success.

We recognize that this is an ongoing journey. We commit to listening and to continuous learning growth and improvement. By embracing DEI principles we will create a more just and equitable society and we are proud to play our part in making this vision a reality.

We are #BetterTogether.