Sr. Visual Designer â Visual Identity and Design System
Sr. Visual Designer â Visual Identity and Design System
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Job Description
Job Description
Hybrid or Remote: Reporting where work can/need to be performed / collaboration should happen. If the person lives w/n 50 miles of such a location they are expected to come in three times a week. If they don not live within 50 miles of any of those locations they dont need to report in.
This role is based remotely but if you live within a 50-mile radius of Austin Warren or Sunnyvale you are expected to report to that location three times a week at minimum.
This job may be eligible for relocation benefits.
About the Role:
Were seeking a highly skilledGraphic Designerwith 710 years of experience and a deep appreciation for timeless design this role youll contribute to both the evolution of theGM Design Languageand the creation of a cohesiveGM Design Systemsupporting visual consistency across the vehicle operating system web and mobile platforms. Typography structure and clarity will be central to your approach in developing user experiences that are memorable innovative and enjoyable. A key part of your role will be bridging the gap between brand and UI designensuring that every interface not only functions beautifully but also reflect the voice values and visual identity of the GM brand. Youll translate brand principles into actionable design systems that guide and inspire teams across digital product design and marketing.
You bring a modernist sensibility grounded in enduring principlesnot fleeting trends. Your work is shaped by rigorous systems thinking and a disciplined grid-based design methodology applied across both brand and interface design.
Influenced by foundational design icons such asWim CrouwelOtl Aicher andJosef Mller-Brockmann you believe that strong ideas clarity and structure are the foundations of exceptional design. Youll play a key role in shaping GMs visual identity and advancing theGM Design Systemensuring precision unity and purpose across every touchpoint as the brand comes to life across products and platforms.
Key Responsibilities:
- Develop and execute cohesive visual systems across brand identity print digital and UI design.
- Create and refine design solutions that clearly and elegantly communicate complex data.
- Apply expert typography skills to maintain a consistent expressive brand voice and tone.
- Design and maintain scalable brand systems and visual languages grounded in grid and systems thinking.
- Develop robust design logic and frameworks before initiating visual execution to ensure a purposeful and practical design.
- Prioritize content over decorationchampion clarity functionality and meaningful communication in every design.
- Collaborate closely with brand strategy teams to ensure design aligns with strategic goals.
- Work with front-end developers to ensure seamless implementation of design systems and UI components.
- Adapt brand systems across diverse media with creativity precision and consistency.
- Support and mentor a small design team (23 designers) fostering collaboration professional growth.
Additional Job Description
Qualifications:
- 710 years of professional experience in graphic design with a focus on information design typography within brand identity and design systems.
- A strong portfolio demonstrating mastery of grid systems typographic hierarchy and visual storytelling.
- Proficiency in design software such as Adobe Creative Suite (Illustrator InDesign Photoshop) and UI tools (e.g. Figma).
- Experience collaborating with brand strategy UX accessibility and front-end development teams.
- Deep knowledge of modernist design principles and their application in contemporary brand systems.
- Ability to think systemically and apply structured design thinking across visual communication challenges.
- Excellent communication skills and a collaborative team-oriented mindset.
- Prototyping skills are a plus.
What We Value:
- A love for clean rational design and a passion for timeless typographic and grid-based approaches.
- The ability to balance creativity with disciplineensuring every design serves a clear purpose meets strategic goals and communicates effectively.
- Curiosity and continuous learning about design history theory emerging trends and integrity in the craft of design and typography.
- Commitment to precision clarity and integrity in craft.
- An openness to iteration and cross-disciplinary collaboration in the pursuit of design excellence.
Compensation:
The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York Colorado California or Washington.
The salary range for this role is $177000 - $270900. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus potential:
An incentive pay program offers payouts based on company performance job level and individual performance.
Benefits:
GM offers a variety of health and wellbeing benefit programs. Benefit options include medical dental vision Health Savings Account Flexible Spending Accounts retirement savings plan sickness and accident benefits life insurance paid vacation & holidays tuition assistance programs employee assistance program GM vehicle discounts and more.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g. H-1B OPT STEM OPT CPT
About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one were looking out for your well-beingat work and at homeso you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards Resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex race color national origin citizenship status religion age disability pregnancy or maternity status sexual orientation gender identity status as a veteran or protected veteran or any other similarly protected status in accordance with federal state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.
Accommodations
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Required Experience:
Senior IC
Employment Type
Full-Time
