Media Analytics Manager
Media Analytics Manager
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Job Description
Career Category
Sales & Marketing OperationsJob Description
Join our team at AMGEN Capability Center Portugal number 1 company in Best WorkplacesTM ranking in Portugal (category 201-500 employees) by the Great Place to Work Institute. We have a team of over 300 talented people and more than 35 different nationalities diverse areas of expertise and professional experience that are shaping the future of healthcare. This is your chance to explore a world of opportunities in different areas such as Cybersecurity Data & Analytics Digital Technology and Innovation Finance General & Admin Human Resources Regulatory Affairs and many Lisbons city center our AMGEN office fosters innovation excellence and inspiration. Come thrive with us at AMGEN supporting our mission To Serve Patients. What we do at AMGEN matters in peoples lives.
MEDIA ANALYTICS MANAGER
LIVE
What you will do
As a Media Analytics Manager within the Commercial Data & Analytics (CD&A) organization you will lead the measurement and performance tracking of paid media efforts across priority brands. You will operate at the intersection of data analytics brand strategy and media execution playing a strategic leadership role in ensuring our media investments deliver measurable value aligned with Amgens commercial goals.
This role is based in Lisbon and reports into the Customer Data & Analytics function. It requires frequent collaboration with brand leads Global Customer Capabilities (GCC) and external media agencies. You will guide the development of media KPIs oversee dashboarding/reporting strategies and drive analytics that directly inform ways to optimize media and the companys strategic imperatives.
Other responsibilities will include:
Lead media analytics planning and performance reporting for priority brand campaigns ensuring alignment with strategic commercial objectives.
Serve as the primary analytics liaison between Lisbon-based teams brand leads the Global Commercial Capabilities (GCC) group and external media agency partners.
Develop enhance and manage media performance dashboards and storytelling presentations to enable executive-level decision-making.
Partner with agencies to ensure timely and accurate delivery of campaign data while identifying key trends and insights across paid channels (e.g. display social search video).
Proactively translate campaign performance into business-relevant insights enabling brand teams to adjust tactics and optimize return on investment.
Lead cross-functional alignment on KPI frameworks reporting governance and measurement best practices.
Act as a quality control owner for campaign data integrity and analytics deliverables.
Supervise junior analytics staff and contribute to capability-building within the Lisbon ACCP.
Support quarterly and ad hoc brand performance readouts and global reporting cycles.
Maintain compliance with data privacy regulatory and legal requirements in all reporting and measurement activities.
WIN
What we expect of you
Our ideal candidate is a team player with customer focus. He/she is problem solving and result oriented and has time and process management skills and can compile data.
Proven experience and skills needed:
Minimum 5 years of relevant experience in media analytics digital marketing measurement or commercial analytics.
OR Masters degree and 5 years of experience in a quantitative field.
OR Bachelors degree and 7 years of experience in a quantitative field.
University Degree in computer science engineering mathematics healthcare or related field.
Fluency in English both in written and oral communication.
Preferred Requirements:
Deep understanding of pharmaceutical media strategies marketing mix modeling and KPI tracking.
Proven track record managing agency partners and influencing cross-functional stakeholders including senior brand leadership.
Familiar with visualization tools (e.g. Tableau Power BI) and media platforms (e.g. Google Ads DV360 Meta Ads Manager).
Experience with syndicated datasets and platforms such as Nielsen IQVIA or Veeva.
Exceptional data storytelling communication and executive presentation skills.
Ability to lead process improvement and establish standard operating procedures for analytics delivery.
Strong working knowledge of Excel PowerPoint SQL and dashboard automation frameworks.
THRIVE
What you can expect of us
Vast opportunities to learn develop and move up and across our global organization.
Diverse and inclusive community of belonging where colleagues are empowered to bring ideas to the table take risks and act.
Generous Amgen Total Rewards Plan comprising healthcare finance wealth and career benefits.
Flexible work arrangements.
Objects in your future are closer than they appear. Join us.
EQUAL OPPORTUNITY STATEMENT
Amgen is an Equal Opportunity employer and will consider you without regard to your race colour religion sex sexual orientation gender identity national origin protected veteran status or disability status.
We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
.Required Experience:
Manager
Employment Type
Full-Time
