Digital Sales Marketing Leader

Job Description

About the company

Geekhunter is hiring on behalf of our client a holding company with over five years of experience specialising in the growth and development of multiple digital enterprises.

Job Responsibilities

• Develop and execute multi-channel digital marketing campaigns (Meta Ads Google Ads TikTok LinkedIn) to drive customer acquisition engagement and revenue growth.
• Continuously refine paid media strategies including budget management audience segmentation and A/B testing to maximize return on ad spend (ROAS).
• Lead and mentor a cross-functional digital marketing team (content creators PPC specialists SEO analysts) to achieve performance goals such as CTR CAC and conversion rates.
• Cultivate a culture of innovation encouraging experimentation with new digital trends including AI-driven advertising and influencer marketing.
• Utilize analytics tools such as Google Analytics HubSpot and Mixpanel to assess market trends optimize campaign strategies and identify untapped digital opportunities.
• Conduct competitive analysis to benchmark against industry leaders in SEO social media and email marketing.
• Monitor and report on key marketing KPIs (ROAS LTV funnel drop-off rates campaign ROI) ensuring data-driven decision-making.
• Continuously refine campaign execution by adjusting budgets and optimizing ad sets based on performance insights.
• Work closely with product teams to align marketing efforts with user journeys improving landing pages and in-app messaging.
• Partner with UX/UI designers to ensure seamless customer experiences across digital platforms.
• Strategically manage digital ad budgets ensuring optimal allocation for maximum impact.
• Evaluate and implement marketing automation tools (Klaviyo Zapier) to enhance efficiency and streamline workflows.

Job Requirements

• Minimum 2 years of hands-on experience in performance marketing digital advertising or growth hacking (experience in IT or edutech is a plus).
• Expertise in Meta Ads Manager Google Ads Google Analytics 4 and CRM platforms (Salesforce HubSpot).
• Proven track record in scaling campaigns profitably (demonstrated ability to improve ROAS lower CAC or achieve viral growth).
• Strong understanding of SEO/SEM email marketing and social media algorithms.
• Ability to interpret marketing metrics such as CTR CPM CPC and attribution models (last-click multi-touch).
• Previous experience leading remote or hybrid teams.
• Fluent in English (written and spoken) for professional communication.

Benefits

• Competitive Salary
• Insentive based on performance
• THR
• BPJS Ketenagakerjaan and BPJS Kesehatan
• Additional Trainings