Digital Sales Marketing Leader
Digital Sales Marketing Leader
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Salary Not Disclosed
1 Vacancy
Job Description
Job Description
About the company
Geekhunter is hiring on behalf of our client a holding company with over five years of experience specialising in the growth and development of multiple digital enterprises.
Job Responsibilities
- Develop and execute multi-channel digital marketing campaigns (Meta Ads Google Ads TikTok LinkedIn) to drive customer acquisition engagement and revenue growth.
- Continuously refine paid media strategies including budget management audience segmentation and A/B testing to maximize return on ad spend (ROAS).
- Lead and mentor a cross-functional digital marketing team (content creators PPC specialists SEO analysts) to achieve performance goals such as CTR CAC and conversion rates.
- Cultivate a culture of innovation encouraging experimentation with new digital trends including AI-driven advertising and influencer marketing.
- Utilize analytics tools such as Google Analytics HubSpot and Mixpanel to assess market trends optimize campaign strategies and identify untapped digital opportunities.
- Conduct competitive analysis to benchmark against industry leaders in SEO social media and email marketing.
- Monitor and report on key marketing KPIs (ROAS LTV funnel drop-off rates campaign ROI) ensuring data-driven decision-making.
- Continuously refine campaign execution by adjusting budgets and optimizing ad sets based on performance insights.
- Work closely with product teams to align marketing efforts with user journeys improving landing pages and in-app messaging.
- Partner with UX/UI designers to ensure seamless customer experiences across digital platforms.
- Strategically manage digital ad budgets ensuring optimal allocation for maximum impact.
- Evaluate and implement marketing automation tools (Klaviyo Zapier) to enhance efficiency and streamline workflows.
Job Requirements
- Minimum 2 years of hands-on experience in performance marketing digital advertising or growth hacking (experience in IT or edutech is a plus).
- Expertise in Meta Ads Manager Google Ads Google Analytics 4 and CRM platforms (Salesforce HubSpot).
- Proven track record in scaling campaigns profitably (demonstrated ability to improve ROAS lower CAC or achieve viral growth).
- Strong understanding of SEO/SEM email marketing and social media algorithms.
- Ability to interpret marketing metrics such as CTR CPM CPC and attribution models (last-click multi-touch).
- Previous experience leading remote or hybrid teams.
- Fluent in English (written and spoken) for professional communication.
Benefits
- Competitive Salary
- Insentive based on performance
- THR
- BPJS Ketenagakerjaan and BPJS Kesehatan
- Additional Trainings
Employment Type
Full-Time
