T-Shaped Marketer
T-Shaped Marketer
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Job Description
We look beyond what a resume can highlight. If you do not have the exact experience or skills outlined below but think you would be a great asset to Abilitie please apply for the role.
About the Role
Abilitie is transforming business education with our innovative flagship 12-week MBA program. Our 12-Week MBA business leadership programs use simulations and interactive learning to teach essential management skills including business acumen financial fluency people management and cross-functional 2024 our CEO and Chief Research Officer published a book also called The 12-Week MBA which has been featured in leading publications like Bloomberg Businessweek The Financial Times Fast Company and Forbes. With more than 100000 learners 100 Fortune 500 clients (including Coca-Cola Dell Disney Marriott and Southwest Airlines) and programs delivered across 50 countries Abilitie is a rapidly growing leader in the leadership development and executive education market.
Abilitie is looking for a versatile Marketer to join our small and mighty team. This marketer will have hands-on experience scaling a largely enterprise business by deploying best-in-class marketing practices and a creative customer-centric approach. Youll operate as a generalist and have the opportunity to dig into a variety of priority initiatives aimed at driving revenue and building our brand. If you think of yourself as a T-shaped marketer ideally youll bring deep expertise in two or more of these areas: product marketing email marketing community building social media content marketing and website development & optimization.
What You Will Do
Develop and execute digital marketing campaigns
- Develop and drive a clear lead gen roadmap that generates new sources of growth and optimizes existing channels
- Embrace a test-and-learn philosophy and build Abilities competence in this area favoring thoughtful iteration over perfection
- Create email marketing campaigns that complement our other channels and give prospects a deeper understanding of our differentiators and how we can help them reach their Learning goals
- Track and analyze marketing results to improve performance
- Stay updated on industry trends and best practices to continuously enhance campaign strategies and execution
- Ensure that digital marketing strategy and tactics align with business and brand goals; partner closely with Sales Client Experience Product and Operations
Drive product marketing
- Develop and execute product marketing strategies to drive awareness adoption and growth of Abilities learning solutions
- Collaborate closely with the Product team to understand product features benefits and roadmaps ensuring alignment with marketing initiatives
- Create compelling product messaging and positioning that reflect Abilities differentiated position in the market
- Plan and manage product launches in collaboration with Product & other Marketing peers
- Conduct market research and competitive analysis to inform product development and marketing strategies
- Gather and analyze customer insights to refine product marketing tactics and improve customer engagement
- Develop standout materials that help the sales and client experience teams bring to life our products and solutions
Lead community building thought leadership and social media efforts
- Nurture and grow community by sparking conversations and engaging meaningfully with followers. Take thoughtful risks to break through the noise and demonstrate our commitment to HR leaders our faculty and learners & alumni
- Develop and execute a comprehensive social media strategy to increase brand awareness and engagement on LinkedIn
- Write and curate thought leadership content to demonstrate that Abilitie is an industry leader leveraging our point of view on business education and the content from our book The 12-Week MBA
- Identify and collaborate with hyper relevant influencers/creators and industry experts to amplify our reach & credibility and build our brand
- Track and report on community thought leadership and social media metrics to measure success and inform future strategies
Build collaborative cross-functional partnerships
- Lead participate in and contribute to cross-functional project teams and initiatives
- Facilitate regular cross-functional meetings to ensure clear communication and collaboration on marketing projects
- Identify and leverage internal resources and expertise to enhance marketing efforts and drive results
Who You Are
Customer-centric mindset: You care deeply about our Learning & Development leaders and learners needs and consider how we can solve their problems as you begin each new marketing initiative. Equally important you know that the most powerful marketing wins customers hearts and minds and you balance creativity with strong messaging and analytics to develop stand-out marketing programs.
Results-oriented marketer: Youve helped a company scale as a marketer and have hands-on experience developing and analyzing marketing programs that ultimately drive revenue growth. Accountability is part of your DNA and an ability to prioritize is second nature.
Exceptional communication skills and proficiency at influencing without authority. Youre a strong and clear written and verbal communicator and know that the best ideas will fail without an ability to win over your audience (partners internally clients/prospect externally). Moreover you know the value of collaborating cross functionally and can strike the balance between being a supportive teammate and pushing back in service of overarching company goals.
Creative storyteller: While you know and appreciate how important analytics are you also deeply believe that powerful storytelling is the way to win peoples attention and interest. Even if youre not an expert youre a strong writer and are proficient at writing email copy articles that people want to read and headlines that pack a punch.
Analytical thinker and strategic problem solver: You have strong analytical chops and the capability and desire to test measure and optimize new and existing channels. Youre skilled at developing dashboards and packaging metrics so they can be digested and acted upon. Your appreciation for data helps you better understand where to invest resources for maximum impact.
Energetic self-starter: You thrive in a fast-paced dynamic environment and are able to positively communicate high-impact ideas and adapt to change effectively. Youre confident in leading an iterative test & learn approach and enjoy building programs from scratch.
Value-driven team player: You have a passion for creating and sustaining a positive company culture and contributing to Abilities reputation and success. You embody the Abilitie values: Make it Happen Prioritize Progress Innovate Toward Excellence Lead With Empathy Live What We looking forward to meaningful collaboration within Marketing and across the company.
Who We Are
Abilitie is an award-winning leadership development organization recognized by Inc Magazine as one of the& 2022 Best Workplaces in America and one of the 2020 Fastest Growing Companies in America. Check out more of our awards and recognitions here: create world-class experiences that inspire shape and develop through highly differentiated learning programs tools for self-discovery and networks that expand opportunities. Our team-based business competitions which engage aspiring leaders in an active learn-by-doing environment are used by over 100 Fortune 500 clients including Marriott Coca-Cola GE and Southwest Airlines.
Our employees are a diverse and inclusive team of passionate hardworking individuals. Abilitie is committed to creating an environment where our employees can do the best work of their lives. As part of this commitment to equitable opportunity and inclusion we encourage all qualified individuals inclusive of all genders ethnicities abilities sexual orientations ages socio-economic backgrounds religions and beliefs to apply to join our A-Player team.
Employment Type
Full Time
