Product Marketing Manager

Combines customer / business / product understanding for designated product range/portfolio obtained through governance AOMs and own activity within customer interface.
Is accountable for the market competitiveness of the designated product range/portfolio globally (or in Area).
PLM leads the determination the product characteristics or product changes needed to meet the Area/frontline needs business targets of the Business Line and in order to achieve differentiation from competition.
PLM prioritizes product requirements from all Areas & change needs for designated product range/portfolio. Engages Platform and Category management and Supply organization for analysis. Drives through the needs into execution within the governance and Solution Creation process. Can use 3rd party when needed.
Using key stakeholders drives together product business cases for decision-making as often as possible on KONE-level follows-up the materialization of the business case for deviations.
PLM is a decision-maker for offering impacting product changes (CR) and often for other product decisions following the offering governance model.
Leads the definition of designated product range/portfolio strategy and roadmap including product cost targets range and range extension needs time to market performance criteria and features installability and quality targets.
Leads the life-cycle management for the product range/portfolio provides BLUE input drives for product targets and business case follows-up and supports development ensures readiness in full-chain tracks post-release performance is involved deciding retirement/termination takes into account Modernization/replacing products needs when needed involves GSS and Maintenance business.
Is responsible for driving the favourable cost development of the designated product range/portfolio leads the identification of the needed cost reduction actions together with Platforms and Categories follows-up execution.
Sets & tracks technical and business KPIs regularly including target setting and follow up of maintainability installability quality. Pushes for corrective actions when needed.
Supports PD projects in reaching their targets acts as business owner.
Is knowledgeable of the product range/portfolio volumes and what options are selling what not in order to be able to manage the development focus of the product range/portfolio.
Is often involved in preparing for the TP settings of the product range/portfolio.
Understand competitor solutions within the designated product range/portfolio partakes actively in competitor intelligence work. Uses this information to strengthen KONE product range/portfolio competitiveness.
Defines how KONE solution differs from competition and what is the basic value that KONE solutions provide to our customers.
Interfaces Marketing teams to approve product marketing messages including all relevant customer segments.
Leads the work to define a KONE favourable product spec for designated product range/portfolio to be used in tendering cases influencing customer requirements.
Actively supports AOMs and Area NEB/SEB directors in optimizing the offered solution
Actively when needed participates in customer interface supporting sales and marketing needs

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