Director, Regional Brand Activation, Dermatology
Director, Regional Brand Activation, Dermatology
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$ 156600 - 261000
1 Vacancy
Job Description
Role Summary
This is an exciting opportunity to join the Pfizer Dermatology franchise within Specialty Care. Pfizer Dermatology has 3 on-market products and a robust pipeline. The franchise grew 87% in 2024 and is poised for continued growth and success.
LITFULO launched in 2023 is an oral JAK inhibitor indicated for Alopecia Areata (AA).
CIBINQO launched in 2022 is an oral JAK inhibitor indicated for moderate-to-severe Atopic Dermatitis (AD).
Eucrisa launched in 2017 is a topical steroid-free PDE4 inhibitor that is indicated for the treatment of mild-to-moderate Atopic Dermatitis.
Pfizer Dermatology is seeking a franchise-level Regional Brand Activation Director. The Regional Brand Activation Director is a critical field-based role within Pfizers Dermatology Franchise responsible for executing brand marketing strategies that enhance brand awareness drive market penetration and support business growth. Reporting to the brand lead the colleague will work in alignment with Brand Marketing and collaborate with Professional Relations Market Access Sales Commercial Operations and Field Medical to develop and implement marketing initiatives tailored to the unique dynamics of each region. This role ensures alignment with Pfizers national brand strategies while deploying locally-relevant tactics that optimize impact within the dermatology space.
Key Responsibilities
Regional Marketing Strategy & Execution
Develop and execute regional marketing plans aligned with Pfizers national dermatology brand strategy while addressing local market dynamics and customer needs.
Conduct regional market analysis to identify emerging trends competitive activity and customer insights that inform business decisions.
Execute localized brand marketing campaigns peer-to-peer education programs and patient initiatives to enhance brand visibility.
Optimize regional marketing budgets ensuring efficient allocation of resources for maximum impact based on brand strategy
Field Sales & Market Access Collaboration
Partner with Pfizer Dermatology Sales Teams to enhance execution of regional marketing initiatives and optimize sales force effectiveness.
Support pull-through of national marketing strategies customizing materials for regional implementation.
Align with Market Access teams to support payer and formulary initiatives ensuring regional market challenges are addressed through marketing efforts.
Develop and distribute region-specific marketing tools to support Pfizers sales objectives and ensure brand messaging consistency.
Congress & Event Strategy
Conduct annual assessment of regional congress recommendations based on brand strategy
Lead regional execution of Pfizers national dermatology congress and conference strategy ensuring strong brand presence and engagement.
Identify and coordinate regional sponsorship opportunities including professional society meetings dermatology educational programs and local conferences.
Collaborate with national marketing teams to execute product theaters symposiums and educational programs for dermatology healthcare professionals.
Cross-Functional Collaboration & Business Insights
Provide regional business insights to inform national marketing strategy ensuring Pfizer remains competitive in the dermatology space.
Partner with Medical Affairs Sales and Public Affairs to ensure cross-functional alignment in regional marketing execution.
Monitor and analyze marketing campaign effectiveness leveraging key performance indicators (KPIs) to measure success and refine strategies.
Qualifications & Experience
Bachelors degree ; advanced degree preferred.
Minimum of 8 years of experience in pharmaceutical or healthcare marketing with a strong background in regional execution product launches or sales collaboration.
Proven ability to develop and implement regional marketing strategies tailored to local market conditions.
Strong understanding of the dermatology landscape competitive market dynamics and key stakeholders.
Experience working in a cross-functional environment collaborating with Sales Market Access and Medical Affairs.
Ability to analyze market data identify insights and develop actionable marketing strategies.
Strong communication leadership and project management skills.
Willingness to travel up to 60% including overnight stays and weekend congress participation.
LAST DAY TO APPLY: 09/03/2025
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
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EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status. Pfizer also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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Required Experience:
Director
Employment Type
Full-Time
