Events Marketing Manager, International
Events Marketing Manager, International
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Job Description
Toast is driven by building the restaurant platform that helps restaurants adapt take control and get back to what they do best: building the businesses they love. Are you a marketer with a passion for events and working with sales The ideal candidate for theEvents Manager role will have experience managing trade shows while partnering with Sales on various event types to accelerate pipeline and deliver exceptional attendee experiences.
As a critical member of the International Marketing Team youll be responsible for executing regional marketing events and measuring the impact in support of business growth goals. Experience with field marketing strategies/programs is a plus.
About this roll* (Responsibilities):
- Manage tradeshows in Canada UK and Ireland from inception development execution lead follow-up and final evaluation for ROI and business impact
- Manage end-to-end event coordination and production in Canada UK and Ireland including: materials creation event messaging/marketing signage giveaways contract negotiation vendor relations site selection accommodations participant registration agenda building & scheduling staffing on-site production F&B and post-event reporting and follow up
- Develop and drive promotion strategy across all channels for assigned events including email blog social and digital across different audiences in partnership with cross-functional teams
- Manage relevant third parties in the execution of event programs
- Work cross-functionally with sales international marketing Creative and other teams to develop and execute go-to-market programs and drive demand via events
- Oversee and manage budgets for all events in Canada UK and Ireland through strategic forecasting and monitoring of all expenditures to fully leverage funds
- Own event program reporting deliver thoughtful wrap-up reports and ROI analysis and generate learnings for improvement and optimization in Canada UK and Ireland
- Track and measure all event marketing programs and optimize resources against objectives and budget
Do you have the right ingredients (Requirements):
- Demonstrated experience managing full-scope trade show programs for B2B software or cloud-based solutions including booth set up/tear down show services orders event logistics onsite execution and sales team enablement/engagement
- Demonstrated understanding of sales strategy and regional marketing in multiple international markets
- Restaurant/hospitality industry experience a plus
- 7 years of experience in event marketing within B2B software or cloud-based solutions working closely with Sales and Field Marketing teams
- Proven ability to build relationships and collaborate with a number of cross-functional stakeholders including sales demand marketing product marketing brand and creative and more
- Excellent oral and written communication skills including experience copywriting for email landing pages and social media campaigns
- Organized detail-oriented and highly motivated with project management experience in a deadline-driven environment
- Ability to lead working teams on complex programs ensuring that all milestones and deadlines are met
- Experience managing quarterly and annual program budgets
- Experience with vendor management and negotiation
- Self-motivated innovative collaborative creative and analytical
- Proven ability to excel in a dynamic fast-paced environment
- Strong team player with a positive attitude
- Travel: approximately 25% across CAN UK and Ireland including some weekends
Location: London UK or Dublin Ireland (Hybrid)
Our Spread* of Total Rewards
We strive to provide competitive compensation and benefits programs that help to attract retain and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters changing needs. Learn more about our benefits at Equity and Inclusion is Baked into our Recipe for Success
At Toast our employees are our secret ingredientwhen they thrive we restaurant industry is one of the most diverse and we embrace that diversity with authenticity inclusivity respect and humility. By embedding these principles into our culture and design we create equitable opportunities for all and raise the bar in delivering exceptional experiences.
We Thrive Together
We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally check out: today!
Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process please contact .
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For roles in the United States It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Required Experience:
Manager
Employment Type
Intern
