DescriptionThe Senior Associate Event Marketing will play a pivotal role in managing the branding and marketing efforts for events reporting directly to the VP of Events. This position requires a blend of creativity design expertise collaboration communication and analytical skills to effectively enhance the brands presence and engagement at events.
Key Responsibilities:
- Booth Design:Develop engaging event booths that adhere to brand guidelines and captivate attendees ensuring a memorable and impactful presence at each event.
- Brand Activations:Create and manage brand activations in collaboration with content design and digital teams to enhance brand presence and engagement with target audiences.
- Branded Merchandise Oversight:Oversee the selection design and inventory of branded merchandise to ensure alignment with brand identity and enhance brand recognition.
- Collateral Management:Create and manage event collateral including brochures flyers and speaking cards to support event objectives and provide valuable information to attendees.
- Social Media Coordination:Work with the social media team to write design and share social media posts that promote events increase awareness and drive engagement.
- Invitation Management:Create and manage invitations reminders and thank-you emails to ensure effective communication with attendees and enhance the overall event experience.
- Performance Reporting:Identify track and report on performance metrics for event marketing campaigns to assess effectiveness and inform future strategies.
- Post-event Campaigns:Implement campaigns to nurture and strengthen relationships with event attendees fostering long-term engagement and loyalty.
- Operational Contribution:Update tasks in contribute to briefing documents build proposals and present on calls related to event marketing ensuring seamless execution and collaboration across teams.
Qualifications:
- Proven experience in event marketing branding or a related field.
- Strong creative and design skills with the ability to develop engaging marketing materials.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Analytical skills to track and report on performance metrics and inform decision-making.
- Proficiency in using marketing tools and platforms including social media and project management software like .
Required Experience:
IC