Head of PR and Comms
Head of PR and Comms
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Job Description
About Addi
We are a leading financial platform building the future of payments shopping and bankinga world where consumers and merchants can transact effortlessly and grow together. Today we serve over 2 million customers and partner with more than 20000 merchants making Addi Colombias fastest-growing marketplace.
With a state-of-the-art technology-first approach we provide banking solutions (deposits payments unsecured credit) and commerce services (e-commerce marketing) bridging the financial gap for millions and redefining how people experience financial freedom. As the countrys leading Buy Now Pay Later provider we have secured regulatory approval to operate as a bank unlocking even greater opportunities for our the past year we have also achieved profitability reinforcing the strength of our business model and our ability to scale sustainably.
Our mission has earned the trust of world-class investors including Andreessen Horowitz Architect Capital GIC Goldman Sachs Greycroft Monashees Notable Capital Quona Capital Union Square Ventures Victory Park Capital and more who back our vision for the future. With their support we are not just growingwe are transforming Latin Americas financial ecosystem and shaping the next generation to shop pay and bank in Colombia.
But what truly sets us apart is how we build. We are a conscious company driven by deep experience in scaling technology services and products and we live by our values every day.
About the Role
This is where you come in. Below youll find what this role is all aboutthe impact youll drive the challenges youll tackle and what it takes to thrive at Addi. If youre ready to be part of something big keep reading.
Whats the mission youll drive
Shape and elevate Addis external narrative by designing and executing a world-class communications strategy that builds our corporate reputation establishes us as the lead financial platform for payments shopping and banking and drives measurable brand awareness and trust among Colombians
What you will do
Develop and implement a comprehensive PR and communications playbook including ready-to-use press kits Q&A documents and reactive statements to ensure brand consistency and agility.
Implement a measurement framework to track Share of Voice (SOV) sentiment analysis and key message pull-through delivering a quarterly report to leadership that demonstrates PRs direct contribution to building brand trust and awareness.
Build and maintain an active media network by developing strong editorial relationships with top-tier journalists and editors across national and financial media
Ensure Addi is regularly featured in the news cycle through expert commentary contributed content and executive visibility with a goal of securing earned media placements and being recognized as a top quoted fintech in the Colombian market.
Flawlessly execute the communications strategy for Addis next major funding round product launch or corporate milestone achieving key message pull-through in all target media coverage and positioning the announcement as a category-defining moment.
Partner with the People team to launch an employer brand communications strategy that elevates Addis employer brand becoming a Known Top-Tier Employer
Develop and socialize a crisis communications framework enabling Addi to respond to potential issues with speed confidence and transparency.
What were looking for
Proven track record of successfully leading the end-to-end communications strategy
8 years in corporate communications with a significant portion (4 years) in high-growth fintech technology or financial services in Latin America.
Deep experience and a current active presence in the Colombian media market is essential.
Experience successfully building a communications function from the ground up and leading the end-to-end communications strategy for major corporate milestones like funding rounds M&A or flagship product launches.
Demonstrated hands-on success in building and protecting a companys reputation including navigating complex crisis situations.
Exceptional Corporate Storytelling skills
Outstanding ability to architect a clear compelling and consistent corporate narrative that simplifies complex fintech concepts for diverse audiences (investors consumers regulators and employees).
You can translate the intricacies of a new lending product or funding round into a powerful story of financial inclusion that is easily understood and repeated by media ensuring Addis core message is never lost in translation.
Great ability to act a Strategic Counsel & Executive Partnership
Solid capacity to act as a trusted advisor to the C-suite providing confident strategic counsel on all external-facing communications and preparing leadership for high-stakes media interactions.
You serve as a trusted advisor to Addis CEO and leadership team providing strategic counsel on all communications-related opportunities and risks.
When a sensitive industry issue arises you are the first person the CEO calls for advice. You provide a clear point of view on reputational risks and opportunities ensuring leadership is prepared aligned and on-message
Proactive Media Relations & Network Cultivation
Goes far beyond reactive press releases. Leverages a deep trusted network of journalists and influencers to proactively shape the conversation and land high-impact narrative-driving stories.
Lead strategic communications and develop powerful narratives around major corporate milestones including funding rounds product launches and new market entries.
Have a solid Strategic Execution with a Bias for Action
A strategic yet hands-on approach with a bias for action. You can architect a long-term communications plan while simultaneously owning the day-to-day execution needed to thrive in a fast-paced environment.
Why join us
Work on a problem that truly matters We are redefining how people shop pay and bank in Colombia breaking down financial barriers and empowering millions. Your work will directly impact customers lives by creating more accessible seamless and fair financial services.
Be part of something big from the ground up This is your chance to help shape a company influencing everything from our technology and strategy to our culture and values. You wont just be an employeeyoull be an owner
Unparalleled growth opportunity The market were tackling is massive and were growing faster than almost any fintech lender at our stage. If youre looking for a high-impact role in a company thats scaling fast this is it.
Join a world-class team Work alongside top-tier talent from around the world in an environment where excellence ownership and collaboration are at the core of everything we do. We care deeply about what we build and how we build itand we want you to be a part of it.
Competitive compensation & meaningful ownership We believe in rewarding our talent. Youll receive a generous salary equity in the company and benefits that go beyond the basics to support your growth.
How the hiring process looks like
We believe in a fast transparent and engaging hiring experience that allows both you and us to determine if theres a great fit. Heres what our process looks like:
Step 1: People Interview (30 min)
A conversation with a recruiter to get to know you your experience and what youre looking for. Well also share more about Addi our culture and the role.Step 2: Initial Interview (45 min)
A more in-depth conversation with the hiring manager where we explore your skills experience and problem-solving approach. We want to understand how you think and work.Step 3: Deep Dive Interview (30 min)
Youll meet future colleagues and cross-functional team members to get a feel for how we work together. Were looking for strong contributors and cultural fits so bring your questions too!Step 4: Case Study (3-5 Days)
You may receive a real-world challenge or case study to complete. This is a chance to showcase your expertise and how you approach key problems relevant to the role.Step 5: Co-Founder Interview
If theres a strong match youll have a final conversation with our Founder to align on expectations cultural fit and ensure
We value efficiency and respect for your time so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you just as much as it is for us. Regardless of the outcome we are committed to always providing feedback ensuring that you walk away with valuable insights from your experience with us.
Required Experience:
Director
Employment Type
Full-Time
