Director, Marketing Strategy
Director, Marketing Strategy
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
$ 135800 - 252200
1 Vacancy
Job Description
The Director Marketing Strategy is responsible for owning marketing performance crafting and driving the marketing strategy and identifying sources of growth across US Headquartered Enterprise Corporations.
About the Role
In this opportunity as Director Marketing Strategy you will:
Serve as the primary point-of-contact and trusted thought partner between the Segment Lead and Marketing team working closely with business leaders to translate business objectives into impactful marketing strategies and plans
Develop acquisition cross-sell and upsell marketing strategies and plans to meet business objectives including expertise in Enterprise and account-based marketing experimentation methodologies via iterative planning cycles
Lead market research and develop robust knowledge of US Enterprise buyers and their customer journeys key barriers and triggers
Identify commonalities between sub-segment needs and positioning to drive scale in marketing campaigns
Use customer insights competitive intelligence and data/analytics to establish iterative planning cycles where campaign performance is reviewed with the sub-segments and modified where necessary to drive impactful campaigns
Surface customer needs and insights to develop strategic program briefs that inspire the rest of the Marketing organization so that impactful marketing campaigns can be planned and executed
Use data/analytics customer insights and competitive intelligence to optimize campaign strategies and performance and build experimental roadmap
Experience with marketing to Corporate Legal buyers a plus
Key Deliverables:
Delivery of effective marketing strategies to fuel sales funnel from marketing qualified lead to closed sale based upon agreed upon goals.
Delivery of financial targets and improved ROI for the segment.
Delivery of sales growth through targeted marketing strategies.
Ensure customer voice is driving marketing actions.
About You
Youre a fit for the role of Director Marketing Strategy if your background includes:
10 years in marketing strategy campaign strategy and or segment/subsegment role
BA/BS required MBA preferred
Experience working with and presenting to senior leadership strongly preferred
High-achieving data-driven marketer that thrives in a fast-paced collaborative atmosphere
Team player with the ability to foster and influence strong relationships across multiple levels and functions within the organization
Highly analytical approach to experimentation and campaign performance analysis
Experience in a matrixed environment preferred
Experience leveraging customer insights to drive strategy planning organizational and project management skills
#LI-AY1
Whats in it For You
Hybrid Work Model: Weve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities whether caring for family giving back to the community or finding time to refresh and reset. This builds upon our flexible work arrangements including work from anywhere for up to 8 weeks per year empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development we prepare our talent to tackle tomorrows challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow lead and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation two company-wide Mental Health Days off access to the Headspace app retirement savings tuition reimbursement employee incentive programs and resources for mental physical and financial wellbeing.
Culture: Globally recognized award-winning reputation for inclusion and belonging flexibility work-life balance and more. We live by our values: Obsess over our Customers Compete to Win Challenge (Y)our Thinking Act Fast / Learn Fast and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental Social and Governance (ESG) initiatives.
Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice truth and transparency. Together with the professionals and institutions we serve we help uphold the rule of law turn the wheels of commerce catch bad actors report the facts and provide trusted unbiased information to people all over the world.
About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal tax accounting compliance government and media. Our products combine highly specialized software and insights to empower professionals with the data intelligence and solutions needed to make informed decisions and to help institutions in their pursuit of justice truth and transparency. Reuters part of Thomson Reuters is a world leading provider of trusted journalism and news.
As a global business we rely on the unique backgrounds perspectives and experiences of all employees to deliver on our business goals. To ensure we can do that we seek talented qualified employees in all our operations around the world regardless of race color sex/gender including pregnancy gender identity and expression national origin religion sexual orientation disability age marital status citizen status veteran status or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.
Learn more on how to protect yourself from fraudulent job postings here.
More information about Thomson Reuters can be found on .
Required Experience:
Director
Employment Type
Full-Time
