Regional Senior CRM Associate
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Job Location:
Kuala Lumpur - Malaysia
Monthly Salary:
MYR 3 - 5
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Our Journey
ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel not just to build a Cashback platform but to reimagine how brands and consumers connect. As former advertisers they understood the limitations of traditional marketing and saw an opportunity to deliver more value on both sides. That idea quickly turned into action and the first prototype was built over a weekend with the other co-founders. Today ShopBack serves over 50 million users across 13 markets partners with 20000 merchants and powers over half a million transactions daily. Were building The Worlds Most Rewarding Way to Shop and looking for bold driven individuals to join us.
As theRegional CRM Manager you will be the driving force behind ShopBacks engagement and retention strategy across Asia-Pacific. Youll set the vision for how CRM can unlock growth shape best practices across markets and lead teams toward delivering personalized data-driven experiences that keep users coming back.
This role calls for a strategic leader who can balancebig-picture thinking with executional excellence influence stakeholders at all levels and scale impact across diverse markets.
Your Adventure Ahead
- Define and own the regional CRM strategy ensuring alignment with ShopBacks broader growth and retention goals.
- Act as atrusted advisor to country marketing leads guiding them in developing localized lifecycle campaigns that ladder up to regional priorities.
- Establish best practices playbooks and governance frameworksto ensure consistent CRM execution across all markets.
- Partner with Product Data and Tech teams toshape CRM tooling automation and personalization capabilitiesat scale.
- Lead regional performance reviews translating data and insights into actionable recommendations for leadership and local teams.
- Championinnovation and experimentation piloting new CRM initiatives and scaling successful models across markets.
- Build and nurture strong stakeholder relationships influencing senior decision-makers across marketing product and commercial teams.
- Coach and mentorjunior marketers elevating CRM expertise and capability across the region.
Essentials to Succeed
- 35 years of relevant experiencein CRM campaign management or lifecycle marketing ideally within adigital tech or e-commerce environment.
- Proven track record ofleading CRM initiatives across multiple marketsand delivering measurable impact on user engagement and retention.
- Strongstrategic mindset with the ability to design data-driven campaigns while remaining hands-on when required.
- Proficiency inCRM platforms and marketing automation tools(e.g. Braze Salesforce Marketing Cloud Iterable or similar).
- Advancedanalytical skills with experience interpreting data building reports and translating insights into actionable strategies.
- Excellentstakeholder management skills with the ability to influence align and collaborate across local and regional teams.
- Highlyorganized and detail-oriented able to manage multiple priorities and timelines across markets.
- Aproactive leader and self-starter motivated to take ownership drive results and inspire others in a fast-paced environment.
- Thrives indynamic high-growth settings adapting quickly to change while keeping teams focused on impact.
ShopBackers DNA
Grit -We tackle all challenges head-on working together to solve problems and achieve success.
Hunger- We value hard work and having relentless drive.
Speed -We move fast and have a bias for action all to deliver maximum impact.
Impact -We focus on results always aiming for the best possible outcomes and timelines.
Growth -We embrace a growth mindset constantly striving to learn improve and excel in our roles.
Exclusively for ShopBackers
Career progression pathsand opportunities to take on greater challenges that help you realise your ambitions.
Be part of a winning teamon a journey to global scale.
Competitive compensationbased on your performance.
Candid open and collaborative culturewhere feedback is valued for everyone to grow and improve every day.
Work-From-Anywhere benefitto enable you to thrive personally and professionally.
ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race color religion sexual orientation national origin age disability genetic information veteran status or any other protected status under applicable laws. Join our team and help us make a difference!
We are committed to protecting your data and ensuring fairness in our recruitment process. We may use automated tools including AI to help our team screen applications match candidates to roles generate interview notes and review assessments. These tools assist our recruiters and interviewers and they do not make final hiring decisions. If an assessment is part of your process we may (with your consent) capture screen activity and/or webcam images during the test to help verify test integrity. We do not use AI to infer your emotions or sensitive traits. We process personal data lawfully securely and transparently in line with applicable data-protection laws and our commitment to fair employment. You can ask questions or exercise your rights including to request human review or to challenge an outcome by contactingemailprotected.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Senior IC
Key Skills
- Junit
- Customer Service
- Freelancing
- Industrial Safety
- ACCA
- Arbitration
About Company
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