Brand Marketing Manager (FTC)
Brand Marketing Manager (FTC)
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Job Description
Craft:
MarketingJob Description:
King is looking for a talented strategic and creative Brand Marketing Manager to join the Brand Communications team on a 12-month maternity cover contract. This is a pivotal role within the Marketing organisation designed to support and shape the creative vision for our brand campaigns across PR social media and creator partnerships.
Your role within our Kingdom
We are looking for a bold strategic thinker to drive the creative direction of integrated brand communications that inspire players and connect our brand to culture. Focused on social PR creator and brand activities youll ensure every brand touchpoint tells a compelling cohesive story. Collaborating closely with cross-functional teamsincluding Product Marketing the Marketing Studio Content Experience Integrated Planning and external partnersyoull help bring our brand to life through high-impact multi-channel campaigns and culturally relevant storytelling.
Your responsibilities:
Define and lead the creative direction for brand communications overseeing campaign execution across social PR creator marketing and CRM channels.
Work alongside the Brand Communications team to craft channel-specific strategies that bring the brand to life and reflect our values personality and tone of voice
Guide internal and external creative teams to ensure content meets high creative standards and is aligned to our brand identity
Collaborate with the Content Experience team to align messaging and storytelling across touchpoints
Support Associate Brand Creative Director with the brand strategy look book tone of voice and brand design style
Lead creative ideation and execution for major brand activations and high impact campaigns integrating paid social PR creator and CRM to drive cultural resonance and player engagement
Work closely with media and performance teams to develop a comms plan to be delivered through the marketing funnel
Manage campaign budgets with attention to detail and forward planning and ensure constant tracking of budgets across the campaign and team
Build strong cross-functional relationships across Consumer Marketing Product Marketing and Marketing Studio to ensure seamless execution of marketing communications plans
Monitor campaign and content performance to extract insights and continuously evolve creative strategies
Keep up to date with cultural trends audience behaviours and platform innovations to ensure we remain creatively ahead of the curve.
Skills to create thrills
You are a creative leader and strategic thinker with a passion for storytelling and bringing brands to life across multiple channels. You should also have:
Significant experience in brand marketing creative communications or integrated marketing roles within consumer tech media or entertainment sectors
Proven track record of leading cross-functional campaigns that span social PR creator and paid channels
Strong understanding of digital platforms and cultural trends with experience developing channel-first storytelling strategies
Experience managing and inspiring external creative and production agencies or partners
Exceptional project management skills with the ability to juggle multiple priorities and timelines.
Excellent collaboration and communication skills to engage stakeholders at all levels
Meticulous attention to detail and a creative eye for high-quality content
Excellent creative and strategic instincts driven by the desire to make great work creatively ambitious and proven experience of working effectively within an organisation to get outstanding creative results
Proven experience in high level campaigns including large scale productions covering many different channels.
Understanding of performance measurement and how insights inform creative strategy
Experience working within matrixed or global organisations is a plus.
If you want to be part of a team that brings moments of magical entertainment to millions of players this could be the perfect role for you. Youll join a creative and ambitious Brand Communications team where your ideas and leadership will be every bit as valued as your strategic and creative expertise.
About King
With a mission of Making the World Playful King is a leading interactive entertainment company with more than 20 years of history of delivering some of the worlds most iconic games in the mobile gaming industry including the world-famous Candy Crush franchise as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King part of Microsoft (NASDAQ: MSFT) has Kingsters in Stockholm Malm London Barcelona Berlin Dublin San Francisco New York Los Angeles and Malta. More information can be found at by following us on LinkedIn @lifeatkingon Instagram or @kinggameson X.
Required Experience:
Manager
Employment Type
Full-Time
