AVP, Market Insights, Social & Content Marketing, Asia
AVP, Market Insights, Social & Content Marketing, Asia
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Job Description
Job Description
About Our Client
Our client is a leading company in the online trading and investment industry (Forex & CFD). Based in Hong Kong they operate in a dynamic fast-paced environment dedicated to delivering exceptional trading experiences. They are known for innovative financial solutions and a commitment to excellence attracting top talent worldwide.
About the Role
The AVP Market Insights Social & Content Marketing Asia is a strategic leadership role responsible for developing and executing localized content and social media strategies across key Asian marketsincluding China Vietnam Thailand and Malaysia. This role demands a creative data-driven thinker who excels in analyzing market trends and transforming insights into engaging content that drives brand awareness client acquisition and retention.
Key Responsibilities
- Market Analysis & Content Creation:
- Analyze Forex and financial market trends to identify opportunities and risks.
- Produce high-quality market analysis content (e.g. daily updates trend reports) in both English and Chinese.
- Translate complex data into clear actionable insights for diverse audiences.
- Social Media Strategy & Execution:
- Develop and implement social media strategies tailored to regional platforms (e.g. WeChat Douyin Facebook Instagram).
- Drive engagement and growth through creative platform-specific content and strategic campaigns.
- Monitor performance metrics (reach engagement conversion) and optimize tactics to meet KPIs.
- Content Strategy & Distribution:
- Create and manage localized content strategies that align with business objectives and customer needs.
- Oversee content distribution across digital channels ensuring consistency and brand alignment.
- Leverage SEO and keyword research to enhance content visibility and organic traffic.
- Team Collaboration & Leadership:
- Work cross-functionally with teams (trading business insights acquisition) to ensure content accuracy and market relevance.
- Mentor and guide internal and external contributors to maintain high editorial standards.
- Lead risk mitigation and crisis management efforts when necessary.
Requirements
- Educational & Professional Background:
- Bachelors degree in Marketing Communications Business or a related field (advanced degree preferred).
- Proven experience in strategic marketing content creation and social media managementpreferably within the financial services or Forex industry.
- Skills & Competencies:
- Exceptional bilingual copywriting skills in English and Chinese.
- Strong analytical skills with a data-driven approach to strategy.
- Deep understanding of regional social media platforms and digital marketing trends.
- Proficiency in SEO keyword research and digital marketing tools (e.g. Google Analytics).
- Excellent leadership communication and organizational skills with the ability to manage cross-functional teams.
- Personal Attributes:
- Creative problem-solver with a passion for innovation and a results-driven mindset.
- Strong attention to detail and the ability to work effectively under tight deadlines.
- Collaborative team player with the ability to inspire and lead a diverse group of professionals.
Interested candidates please click apply or email your resume to Please note that only shortlisted candidates will be notified.
Links HR Malaysia Sdn Bhd Business No.:
Required Experience:
Exec
Employment Type
Full-Time
