Deputy Manager, Customer Lifecycle Management
Deputy Manager, Customer Lifecycle Management
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Salary Not Disclosed
1 Vacancy
Job Description
Prudentials purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured for our people customers and partners. We provide a platform for our people to do their best work and make an impact to the business and we support our peoples career ambitions. We pledge to make Prudential a place where you can Connect Grow and Succeed.
Being able to coordinate identify and escalate project deliverables. Performing project monitoring and reports via excel and powerpointRoles & Responsibilities
Customer Lifecycle Management
End-to-end campaign management for leads management acquisition upselling x-selling nurturing and onboarding.
Design customer journey mapping and develop engagement framework and loyalty framework.
Partnership management and responsible to procure more partnerships for future campaigns.
Adapt changes to the customer lifecycle management framework based on data to be captured once CEP goes live.
Campaign ideation and formulation.
Customer Engagement Platform
Gather business requirements from campaign owners from data attributes to journey design on MS Visio.
Ad brief management on the creative requirement for the CEP.
Stakeholder management from campaign owners brand & comms UDP data and IT.
Coordinate and manage UAT processes and overall business project management activities.
Define project plan deliverables and timelines. Ensuring all deliverables are within the stipulated timeline.
Monitor campaign progress and assess the effectiveness of campaign.
Job Requirements
Bachelors Degree in Marketing Business Data Analytics or a related field.
Minimum 3 years of experience in customer lifecycle management marketing or retention strategies.
Experience working with Salesforce Marketing Cloud Builders and Studios: Email Studio Content Builder Contact Builder Advertising Studio Mobile Studio Personalization Builder for Emails and SMS WhatsApp and other Channels Marketing Cloud Personalisation Datorama (Marketing Cloud Intelligence) is a must and preferred.
Develop responsive email templates with extensive knowledge of AMPscript and Guide Template Language.
Proven success in persistency improvement retention strategies and upsell/cross-sell campaigns.
Strong analytical skills including experience with customer segmentation predictive modeling and campaign measurement.
Proficiency in CRM systems marketing automation tools and customer analytics platforms.
Exceptional communication and leadership skills with the ability to influence and inspire cross-functional teams.
Extensive experience utilizing Journey Builder and extensive hands on working with Custom Activities.
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex race age ethnic origin educational social and cultural background marital status pregnancy and maternity religion or belief disability or part-time / fixed-term work or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
Required Experience:
Manager
Employment Type
Full-Time
