Dolby Careers Director, Marketing - Japan
Dolby Careers Director, Marketing - Japan
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Job Description
Join the leader in entertainment innovation and help us design the future. At Dolby science meets art and high tech means more than computer code. As a member of the Dolby team youll see and hear the results of your work everywhere from movie theaters to smartphones. We continue to revolutionize how people create deliver and enjoy entertainment worldwide. To do that we need the absolute best talent. Were big enough to give you all the resources you need and small enough so you can make a real difference and earn recognition for your work. We offer a collegial culture challenging projects and excellent compensation and benefitsnot to mention a Flex Work approach that is truly flexible to support where when and how you do your best work.
Dolby is looking for a world-class marketer that is passionate about technology innovation and creating awe-inspiring entertainment experiences for partner industry creator and consumer fan audiences as the leader of Japan Marketing team. Experience within consumer electronics automotive retail and technology is a plus.
Charter for Japan Team:
- Achieve a deep understanding of the Japan market landscape for entertainment experiences and technology. Have a keen understanding of our key constituents their needs interests and motivators. Identify targets within broader set of consumer creator industry and partner audiences with whom we want to prioritize engagement.
- Establish the Japan local marketing strategy based on market specific brand and business opportunities. Work with counterparts in the Commercial Partnerships Premium Entertainment and Cinema organizations to understand and help shape territory-specific business priorities and annual marketing priorities.
- Develop value-add relationships with key partners headquartered in the defined territory of the Japan region. Cultivate deep senior level marketing relationships to support adoption shape our brand presence and build confidence in the value of a Dolby partnership.
- Integrate partners strategically into Dolby led programs successfully integrate Dolby into partner-led programs in ways that bring value to both brands. Identify opportunities for select co-marketing opportunities.
- Input into and deploy global brand programs tailored to Japan or territory-specific nuance and local opportunities. Cover mid and lower funnel opportunities on the ground like events point of sale etc.
- Grow the fan base for Dolby with relevant audiences within the region consumer creator and partner/industry. Do that by conceiving developing and activating region specific programs through the funnel.
- Establish goals for engagement within the context of the marketing and business priorities. Measure and evaluate impact and ROI of these activities.
Individual Responsibilities:
- Drive the Japan marketing plan development and activation identify opportunities set goals activate measure and analyze impact
- Build and own the marketing relationships with the heads of marketing for both key local and multinational accounts at the Japan country leadership levels.
- Lead and execute the Dolby led local consumer campaigns.
- Create align and execute pre-sales marketing strategies and plans targeted at thought leaders / key influencers and customer/partners product managers to drive product adoption and the ideal marketing integration of Dolbys offering and brand into customers products
- Develop and execute marketing strategies to ensure customers/partners properly present and promote the value Dolbys technologies and products deliver to their consumers across all marketing channels (trade shows sales materials sale trainings retail merchandising demos user interfaces packaging collateral social media website etc.)
- Drive the successful execution of partners go-to market activities that are executed locally in Japan
- Successfully build relationships at all levels across Dolbys marketing organization
- Closely partner with the Japan sales team
- Be the voice of the customer and market back into marketing and provide timely updates on progress against stated goals
- Manage the digital PR and creative agencies locally
- Main focus areas:
- Campaigns to raise local brand awareness in Japan market
- OEM partner relationship and joint GTM plan creation & execution
- Working closely with Cinema exhibition partners for local campaigns and promotions
- Rebuild Japans local Dolby website
- Build the marketing infrastructure agency support for digial social PR & translation work
- Gaming Auto and Music to be added focus as we build/launch these new businesses in Japan market.
- Work on Sony & Dolbys joint global marketing plan with close collaboration with Sony HQ.
- Manage the local marketing budget
Skills Experience & Qualifications Required
- Extensive work in consumer entertainment technology industries
- 15 years of experience in senior marketing (B2B / B2C) or business development roles leading partner or regional marketing programs
- Demonstrated ability to source nurture and leverage executive and senior level relationships with partner organizations
- Experience and demonstrated success in working across teams to develop mutually beneficial (partner and Dolby) marketing programs
- A deep understanding of the consumer electronics and mobile business and relationship with the senior management of these companies
- Proven track record in defining and developing successful marketing programs
- Proven track record in leading and working effectively with cross functional teams dispersed across the globe and managing externalagencies
- Proven track record of building relationships and partnerships internally and externally
- Strong leadership negotiation and interpersonal skills with a proven ability to influence others for results
- Exceptional communication skills written and oral in English language.
*LI-SB1
Required Experience:
Director
Employment Type
Full Time
