Group Senior Web Analyst

About the role

At MediaMarkt-Saturn were reimagining digital retail at European scale. As Senior Web Analyst youll be at the center of that transformation helping us make better decisions build better journeys and deliver better results through actionable high-quality data. This role is perfect for someone who combines analytical depth with business understanding and is ready to help raise the bar on digital measurement.

As Senior Web Analyst within our Global Digital department you will play a pivotal role in shaping how we use data to improve the customer journey conversion performance and digital experience across MediaMarkt and Saturn websites in all markets. Your will work at our Benelux HQ (Rotterdam / hybrid) and will be part of the Digital Commerce & Optimization reporting to the VP Digital Commerce & Optimization.

Youll work across central and local teams to turn behavioral data into strategic insights and operational improvements while also helping us challenge and mature our tracking infrastructure. Your work will directly support our mission to deliver a seamless customer-centric and high-converting digital experience at scale. Your key responsibilities are:

• Analyze site behavior conversion flows drop-off points and customer friction zones using SST data GA4 and experience analytics.
• Uncover insights that support product optimization UX design and performance marketing decis
• Create and present actionable storylines backed by data to Product UX Digital Sales and CRM stakeholders.
• Assess the current state of web tracking identifying gaps inconsistencies and opportunities to improve event coverage and tagging logic across markets and journeys.
• Drive improvements in data accuracy event structure and tracking alignment in collaboration with development and product teams.
• Collaborate with Data & Analytics and local analysts to create a scalable and consistent measurement framework.
• Build and maintain intuitive outcome-driven dashboards in Power BI and Looker Studio integrating SST data GA4 and experimentation results.
• Ensure visibility of key conversion engagement and commercial KPIs for product managers growth teams and senior stakeholders.
• Support performance tracking of key features A/B tests and campaign mechanics.
• Collaborate with product teams using Optimizely & Contentsquare to support test planning implementation and evaluation.
• Ensure proper test design clean data capture and statistically sound conclusions to guide experimentation culture.
• Act as a senior analytics partner to central and country stakeholders ensuring consistent KPI frameworks and data interpretation across markets.
• Share best practices coach local (junior) analysts and promote a culture of data-informed decision making.
• Stay ahead of digital analytics trends and bring in external inspiration to improve tooling and methodology.

Your Profile

To be successful in this job you need to have:

• 5 years of experience in web or digital product analytics ideally in a large-scale e-commerce or omnichannel setting.
• Hands-on experience with Power BI GA4 Looker Studio Contentsquare and Optimizely.
• Strong familiarity with working from SST data and integrating behavioral signals across tools.
• Solid understanding of e-commerce funnels CX journeys and digital business models.
• Ability to investigate tracking quality articulate gaps and work cross-functionally to improve data completeness.
• Comfortable communicating complex data to non-technical audiences with clear business impact.
• Experience in matrix organizations and/or multi-country environments preferred.
• SQL knowledge is a plus; strong English communication skills required

About Us

For usLets Go!is not just a slogan it is an attitude. We love technology and we want to excite. We have fun and want to inspire. We are number one in Benelux and Europe. We influence how people experience and use technology. We make the difference and are there for our customers through all channels. Together with our 50.000 employees across Europe we create the shopping experience of the future.

Our best solutions arise when diverse perspectives come together. Diversity is key to achieving our vision of becoming the Experience Champion in Consumer Electronics. We value diversity promote equal opportunities and foster inclusionjoin our team!