Influencer Strategist Lead

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: Influencer Strategist Lead

Location: Amsterdam Netherlands

About the role:

Were seeking an innovative Influencer Strategist Lead to join our cutting-edge in-house agency team in Amsterdam. This strategic role will help shape influencer marketing strategies for leading global ice cream brands working within a social-first framework and leveraging advanced AI and generative technologies. As part of a newly established integrated agency team at the forefront of marketing innovation youll collaborate with brand teams to develop compelling influencer strategies that blend human creativity with AI-powered insights and capabilities.

What you will be doing:

• Leadership & Regional Management:
  • Lead and co-ordinate all Regional Influencer Work across Europe integrating AI-powered tools and analytics for enhanced decision-making
  • Act as primary liaison between Client teams and BrandTech Group championing innovative approaches to influencer marketing
  • Direct and deploy influencer manager work across global and local EU markets utilising AI tools for improved efficiency and effectiveness
  • Provide line management to market influencer managers
  • See influencer campaigns from conception through to execution and ensure delivery excellence across all markets
• Strategy & Development:
  • Lead the development of comprehensive global influencer marketing strategies that drive meaningful impact for brands leveraging both traditional insights and AI-powered analytics.
  • Partner with brand teams to understand business goals and translate them into effective influencer marketing approaches
  • Highly creative with firm understanding of the influencer landscape brand collaborations and how to find a creative sweet spot that feels authentic and engages brand and influencer fans.
  • Create detailed briefs for our influencer agency partners including closer partnership with Collectively our world-class BrandTech Influence partner.
  • Oversee strategy implementation and campaign performance using advanced analytics and AI-driven measurement tools
  • Creating strategic influencer toolkits for regional markets to localise - think beautifully crafted decks which truly sell an idea.
  • Host monthly meetings with local markets to provide updates and give strategic as well as executional guidance.
• Innovation & Technology:
  • Champion the integration of AI and generative technologies in influencer marketing strategies
  • Explore and implement new ways to leverage AI for content optimization audience targeting and campaign performance
  • Stay at the forefront of emerging AI technologies and their applications in social media marketing
  • Drive innovation in how we blend human creativity with AI capabilities
• Collaboration & Integration:
  • Collaborate with the social media lead social strategist and creative teams to ensure integrated campaign execution
  • Represent the influencer capability bringing expertise and diplomacy to the inter-agency team working with media creative digital and other stakeholders.
  • Monitor industry trends and best practices in both influencer marketing and social media
  • Coordinate cross-market initiatives and ensure consistency in approach

What you need to be great in this role:

• 6-8 years of experience in influencer marketing with demonstrated success in strategy and creative influencer campaign development particularly on TikTok and Instagram
• Strong interest in and understanding of AI and generative technologies in marketing
• Strong track record of working with major consumer brands and within an inter-agency environment.
• Solid understanding of paid social and medias role in the amplification component of influencer marketing
• Proven team leadership and people management experience
• Experience managing multi-market campaigns in Europe
• Deep understanding of the influencer landscape and social media platforms
• Excellence in stakeholder management and communication
• Data-driven approach to strategy development and optimization
• Fluent in English

Req ID: 14257

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Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.