Digital Analyst, MDS Media Operations

JOB SUMMARY

The Digital Analyst Media Operations is responsible for managing Rooms and Outlet Media for Marriott Digital Services (MDS). This position works closely with internal teams and media partners to execute campaigns. The role focuses on daily campaign performance analysis campaign builds weekly media optimizations ongoing reporting and delivering training to improve execution. The Digital Analyst is expected to think analytically and is responsible for strategizing implementing and managing media including but not limited to Google Ads Search/Display Facebook/Instagram Pinterest and LinkedIn campaigns.
The Digital Analyst is tasked with staying up to date on industry best practices responsible for day-to-day operations and supporting testing/development of new media services. This position helps traffic the workflow of campaign builds creative/copy development working with in-house and vendor teams to ensure on-time delivery. The Digital Analysts reports to the Manager MDS Media Operations and works collaboratively to ensure to ensure campaign objectives/deliverables are met.
Marriotts Digital Services (MDS) team provides digital solutions for all Marriott brand hotels globally. This centralized in-house team provides individual hotels with a range of digital services and functions as an agency-like model within the Global Digital Services organization.

CANDIDATE PROFILE

Education and Experience

BS/BA degree preferred from an accredited university or related experience in Business Administration Hospitality Marketing Communications Advertising related field or equivalent experience/certification.
Related work experience (digital marketing paid media client services communications etc.) preferred.
Strong interpersonal and communication skills impeccable organization and unsurpassed attention to detail.

CORE WORK ACTIVITIES

Managing Work Projects and Policies
Create manage and optimize paid media campaigns for clients across a variety of platforms.
Analyze performance of campaigns and adjust strategies accordingly.
Review briefs and campaign requests to ensure complete and clear intake of all strategy creative requests.
Responsible for the exploration and discovery of viable new media channels.
Identifies opportunities and leads development and prioritization of Marriott Digital Services outlet & rooms media solutions.
Continually updates and aligns paid media strategies with new and emerging best practices to improve quality effectiveness and efficiency.
Create timelines instructions and potential needs for future projects.
Creates new workflows training guidelines and documentation (as needed) to continually improve paid media tactic quality and effectiveness.

Campaign Management and Execution
Responsible for the daily execution of paid media strategy & tactics including campaign builds ad creation launch optimization and reporting.
Complies and keeps paid media guidelines documentation and standards up to date to ensure quality consistency and adherence to Marriotts global digital strategy.

Owning Relationships
Works cross-functionally with the Media Consultation Team to ensure campaigns meet the mark and drive client satisfaction.
Collaborates with the Digital Global Media and other teams to ensure alignment of media strategies.

Tools and Vendors
Works in DV360 SA360 Google Ads Google Campaign Manager Sprinklr Facebook/Instagram platforms and more
Leverages Salesforce to manage processes and workflow.
Completes paid media training and provides support on internal Marriott paid media systems and tools.
Coordinates with vendor partners.

Measurement and Analytics
Analyzes campaign performance; provides both strategic and tactical recommendations for increased performance.
Identifies advertising channels that are most effective at driving website traffic.
Measures the success of campaigns using appropriate key performance indicator (KPI) classifications based on media type impressions clicks clickthrough rate cost-per-click cost per site visit etc.
Reviews and analyzes results from current campaigns and tactics recommends changes and enhancements to help increase performance.

Additional Responsibilities
Attends and participates in all relevant meetings.
Maintains positive working relations with internal partner teams vendors internal Client Service and Operations teams.
Manages time effectively and conducts activities in an organized manner.
Complies and keeps paid media guideline documentation and standards up to date to ensure quality consistency and adherence to Marriotts global digital media strategy.
Performs other reasonable duties as assigned by manager.

The salary range for this position is $53400 to $69000 annually. Marriott offers a bonus program comprehensive health care benefits 401(k) plan with up to 5% company match employee stock purchase plan at 15% discount accrued paid time off (including sick leave where applicable) life insurance group disability insurance travel discounts adoption assistance paid parental leave health savings account (except for positions based out of or performed in Hawaii) flexible spending accounts tuition assistance pre-tax commuter benefits other life and work wellness benefits and may include other incentives such as stock awards and deferred compensation plans. Benefits and incentive compensation may be subject to generally applicable eligibility waiting period contribution and other requirements and conditions.

The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time with or without notice subject to applicable law.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.