Strategic Marketing Team Leader (Premium Gift, Thugkru)
Strategic Marketing Team Leader (Premium Gift, Thugkru)
Posted on :
21-08-2025
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1 Vacancy
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Job Description
Job Description
Our client specializes in premium corporate gifting and custom printing solutions offering tailored products that elevate brand presence and strengthen business relationships. With a focus on quality innovation and seamless service they provide end-to-end solutions for businesses across various industries.
Key Responsibilities
Strategic Planning & Leadership
- Develop and implement short-term and long-term marketing strategies aligned with the companys growth objectives aiming to scale profitability from 150K to 1.5M.
- Work closely with the CEO Sales Director and Product teams to align marketing initiatives with the companys overall expansion strategy.
- Lead and manage the marketing department overseeing teams specializing in Branding Performance Marketing Content Development and Design.
Performance Marketing & Demand Generation
- Design and execute result-driven marketing plans focusing on lead generation conversion rate optimization customer acquisition cost (CAC) and return on investment (ROI).
- Develop and manage a structured marketing funnel covering all phases from brand awareness to customer retention.
- Ensure efficient budget allocation across online and offline channels while continuously monitoring key performance indicators (KPIs).
Brand Development & Market Positioning
- Establish the company as a leading provider of Premium Corporate Gifting & Custom Printing Solutions.
- Oversee the creation and execution of brand messaging creative campaigns and marketing materials to enhance brand visibility and differentiation.
Multi-Channel Marketing Management
- Supervise a comprehensive omni-channel marketing strategy ensuring a seamless customer experience across various touchpoints:
- Digital Channels: Website Paid Advertising SEO Email Marketing LINE CRM.
- Offline Channels: Trade shows corporate events and strategic partnerships.
- Develop and implement personalized communication strategies to engage corporate clients and key stakeholders effectively.
Market Research & Innovation
- Conduct market research competitive analysis and customer behavior studies to identify new business opportunities and market trends.
- Work alongside the product development team to introduce new products and service models that align with industry demands and customer expectations.
Qualifications
- Demonstrated success in Performance Marketing or Lead Generation with a track record of measurable results.
- Experience in B2B Printing Gifting or Customizable Products is highly desirable.
- Strong business acumen with the ability to formulate and implement commercial marketing strategies.
- Proven leadership experience managing teams of 4-10 or more employees.
- Proficiency in marketing tools including Google Ads Meta Ads LINE OA/CRM GA4 HubSpot and Pipedrive.
- Excellent English communication skills with the ability to engage international clients effectively.
- Entrepreneurial mindset with a growth-oriented and strategic approach to business development.
Company Benefits
- Annual performance bonus based on company performance.
- Hybrid working.
- Social security benefits.
- Accident insurance.
- Provident fund.
- Parking for employees.
- Exclusive premium gifts for employees.
Employment Type
Full Time
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